Manager / Sr. Brand Manager, Pharmaceutical Marketing

4 weeks ago

Woburn, United States Azurity Pharmaceuticals - US Full time

Azurity is seeking a complement to the Marketing Team with someone who brings pharmaceutical brand experience coupled with execution excellence to optimize the commercial strategy. This is an exceptional opportunity to join a growing company in a niche market.

Responsibilities:

Serve as Brand Lead for an oncology in-line asset

Leading role in building Azurity’s oncology franchise from current deep oncology pipeline

Serve as the cross-functional lead and collaborate with Commercial Analytics, Market Access Strategic Accounts, Medical Affiars and Sales teams to develop and implement strategic and tactical planning for key stakeholders in the Landscape.

Collaborate on conducting primary research and assessing secondary research data to garner market insights and inform brand strategy.

Garner insights to develop and drive brand and portfolio strategies.

Work with sales training, commercial functional partners, medical and legal teams on developing and implementing commercial training for the franchise

Meticulous planning and execution through coordination of cross-functional teams to ensure smooth and timely launch.

Oversee inbound and outbound advertising and promotional activities including print, online, electronic media and direct mail. Oversee development and production of promotional and collateral materials using internal creative graphic artist.

Participate in the creation, development and implementation of the key customer (HCP, Pharmacist, Patients/Caregivers/Payer) plans that increase brand awareness and accelerate profitable revenue growth.

Develop messaging for key tactical programs that drive market volume. Work with commercial operations and tactical vendors to develop, analyze and track KPIs and ROI in order to optimize execution of plan.

Leverage customer insights to identify new and innovative programs and vehicles to meet the evolving needs of key oncology stakeholders.

Continually assess competitive marketplace to anticipate changes in the future landscape so that strategies can be revised accordingly.

Manage the development, production, and timely execution of promotional campaigns and key customer tactical plans that optimize brand awareness and performance relative to established brand goals. Manage in collaboration with inbound and outbound advertising partners to drive the development of promotional activities including print, electronic media, direct mail, and collateral materials to support the field; ensure compliance with legal, regulatory and company guidelines.

Support New-Product Planning and Business Development Teams in the transition of assets to the Commercial Team.

Manage monthly tactical budget and budget reconciliation process.

Qualifications:

Bachelor's Degree.

Minimum of 3 years pharmaceutical industry marketing experience and a strong knowledge of marketing principles, including principles of brand management, professional promotion, patient education and pharmaceutical sales process.

Oncology experience preferred.

Demonstrated analytical and problem-solving skills.

Experience in developing, implementing, and monitoring brand plans, budgets and management of external agencies.

Experience with project management and timeline management and ability to manage multiple projects.

Omnichannel marketing experience and knowledge of CRM systems (ie Veeva)

Demonstrated ability and willingness to work effectively and seamlessly at multiple ‘altitudes’ within the organization. Maintains a ‘no job is too big or too small’ attitude necessary to succeed in a start-up environment.

Flexible and able to execute within a dynamic, at times ambiguous, and rapidly changing environment with agility.

Experience working in smaller growth company environment with rapid pace, high collaboration, and constrained resources.

Strong communication and presentation skills, both oral and written coupled with strong knowledge of MS Office: Word, PowerPoint, and Excel.

Independent, self-starter, and able to work effectively in a collaborative team environment.

Ability to effectively communicate with and present to senior management and executives across all company functions.

Experience working closely with all sales force counterparts and gaining insights for sales force needs.

Experience tracking and managing budgets with finance counterparts.

#LI-Hybrid

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