Product Marketing Manager
4 weeks ago
Bachelor's degree in marketing, business administration, or a related field
3 years) in product marketing within the technology or lighting industry
Strong understanding of advanced optics, LED lighting, and related technologies a strong plus
Demonstrated success in developing and executing product marketing strategies that drive revenue growth
Excellent analytical and problem-solving skills with the ability to translate data into actionable insights
Exceptional written and verbal communication skills with the ability to create compelling product messaging and collateral
Strong project management skills with the ability to successfully manage multiple projects and priorities simultaneously
Ability to collaborate effectively with cross-functional teams and build strong relationships at all levels of the organization
Proficiency in using marketing tools and software (e.g., Salesforce CRM, Adobe InDesign, MSOffice suite)
Responsibilities
As a Product Marketing Manager at Fusion Optix, you will play a crucial role in driving the success of our products by developing well designed and informative product marketing collateral and executing strategic marketing plans
You will collaborate closely with cross-functional teams, including product design, sales, and manufacturing, to ensure the successful launch and promotion of our products in the market
Develop and execute comprehensive product marketing strategies to drive awareness, adoption, and sales of Fusion Optix products
Refine and deliver messaging to target customer segments and develop positioning for each product
Create compelling product datasheets, literature, product value propositions, key messages, and marketing collateral to effectively communicate product features, benefits, and differentiation
Collaborate with the sales and product design team to provide market insights, voice of the customer feedback, and input on product roadmap and development priorities
Plan and execute product launches, including the development of launch plans, sales enablement materials, and marketing campaigns
Develop and maintain a deep understanding of customer needs, market dynamics, and industry trends to identify new market opportunities and drive product innovation
Work closely with the sales team to provide product training, sales tools, and support to drive effective sales strategies and achieve revenue targets
Monitor and analyze product performance, market trends, and competitive activities to identify areas for improvement and develop actionable recommendations
Collaborate with the marketing team to develop and execute digital marketing campaigns, content marketing strategies, and lead generation initiatives
Act as a product expert and represent Fusion Optix at industry events, trade shows, and customer meetings
Company information
Fusion Optix is focused on driving performance of LED lighting products. Our patented innovations cover optics, LED engines and lighting product designs and are designed to enhance the way light is created and used every day in business, industry or the home, as well as demanding scientific, medical, military and aerospace applications. Our company headquarters in Woburn MA also houses our main manufacturing capabilities and the technology and engineering team. We are privately held company and our customers include some of the world’s most recognizable brands.In 2012 we were recognized by Red Herring Magazine as one of the top 100 most innovative companies in the Americas. We were also awarded by Inc 5000 as the fastest growing manufacturer in New England and #22 in the USA for 2012.
Manufacturing, Technology, Consumer Electronics, Industrial, Electronics, Semiconductors, Research, Lighting, Renewables & Environment, Electrical/Electronic Manufacturing
Privately Held
Woburn, MA
Company Specialties:
Solutions for LED Lighting, Energy Saving Optics, LED Light Engines, Diffusion Films & Sheets, Light Guides, Light Shapers, Reflective Films, LED Modules, LED Systems, Lighting , Lighting Controls, LED Tape, Electronic Assembly, and Manufacturing
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