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Social Media Manager

1 month ago

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Job Title: Social Media Marketing Manager Location: Greater Los Angeles preferred. Open to Remote. About Us: We are an established personal care and wellness consumer brand known for delivering high-quality products and a key player in the direct-to-consumer wellness market. The Role: The Social Media Marketing Manager will spearhead the social media strategies, focusing on platforms like Meta and TikTok. Responsibilities include managing all organic social media channels, overseeing social shopping initiatives, and coordinating content for paid media campaigns. Responsibilities: Social Media Strategy: Craft and execute strategies that enhance brand values and meet business goals, improving metrics like EMV and engagement. Content Creation: Lead the production of content across platforms, ensuring a steady content flow and alignment with paid media efforts. Audience Engagement: Actively engage with the online community to strengthen brand connection. Social Shopping: Optimize social commerce on Instagram and TikTok during key sales periods. Influencer Collaboration: Work with influencers to generate high-quality content and maintain brand consistency. Analytics and Reporting: Analyze and report on campaign performance to refine strategies. Team Leadership: Manage a social media team, setting clear objectives and monitoring progress. Budget Management: Handle the social media budget to maximize ROI. Trend Monitoring: Stay updated on social media and industry trends to integrate new strategies. Qualifications: 4+ years in social media marketing with 2+ years in the health and wellness industry. Strong understanding of social media platforms and marketing trends. Proven track record in achieving social media KPIs. Leadership experience and strong project management skills. Proficiency in analytics and reporting tools. Experience in content creation and startup environments preferred. Offering: Competitive salary and benefits. Opportunities for professional development. A collaborative and innovative work environment. #J-18808-Ljbffr