Social Media Strategist

3 weeks ago

Minneapolis, United States Twin Cities Orthopedics Full time

Building a successful social media campaign takes careful planning, development, and a strong strategist who can reach the target demographic. We're seeking a person who not only understands navigating social media intricacies for optimal results, but also enjoys having fun with a creative and exciting teamThe Social Media Strategist is someone who craves "the action." They see a long to-do list as an exciting challenge, and are never satisfied until something's done right. They're organized, detailed, and eager to optimize results based on performance. The ideal candidate is analytical by nature, but fits well within a fast-paced and independent culture.They will lead social media initiatives, planning, managing to a budget, providing reporting and social insights while keeping the bigger picture in mind. Additionally, they will manage Twin Cities Orthopedics (TCO) online presence on various social media platforms. They will be responsible for the creation, publishing, measuring and analyzing performance (ROI) and engaging with the audience.They will collaborate with marketing, agency partners and company leaders to develop successful social media campaigns. Oversee a cohesive and unified social media strategy across various channels to achieve high levels of user engagement, ROI and performance analysis. Knowing that we need all of these elements to determine social media campaigns' success.Essential Functions:Social Media Strategy and Post ManagementDevelops social media strategy aligned with business and campaign goalsIdentifies the target audience and defines social media KPIs to measure successHelps set realistic and attainable campaign goalsCollaborates with content and communications team to plan and schedule social media posts and adsPublishes all social media boosted posts for brands such as TCO and any others as assignedMonitors and optimizes post and ad performanceStays up-to-date with social media trends, algorithm changes, emerging technology and best practices to share with internal marketing team and key partnersRecommends strategy and tactic shifts to leverage new opportunities due to algorithm changes or trend shiftsOnline Community Management Responds and engages with comments, posting, and sharing to foster audience engagementProactively sources testimonials and submits jobs as needed to the content teamStrong and professional writer who manages responses with online community, according to brand guidelinesDevelops and administers automated responses, if applicable, on social media platformsResponds promptly and professionally to any social media crises by following crisis communication plans in partnership with PR team to handle any negative situations or feedbackReporting and AnalyticsAssists in developing the content strategy and calendarMonitors analytics and metrics to gauge success of social media posts, ad campaigns and ROIAnalyzes competitor social media presence and strategies to identify opportunities and threatsReports on data and health of campaigns and individual postsExcellent presenter that can execute quickly and in clear, concise visual formAdditional FunctionsWorks closely with Digital Manager on YEXT, Sprout, and other digital partnershipsWorks closely with Creative Director on content tracking and other social partnershipsHelps execute on marketing initiativesTracks social media budget and reporting media spend with Digital Manager, Creative Director, and Content and Communication SpecialistAll other duties as assignedEducation and Experience RequirementsEducationBachelor's degree in Marketing, Advertising or related field4+ years of related experience requiredKnowledge, Skills & AbilitiesExcellent organization, communication, and time management skills, including ability to work on multiple projects simultaneously under tight deadlines and manage expectations of all stakeholdersProven experience with brand social media management and strategyUnderstanding of SEO and web traffic metrics/analyticsExcellent analytical skills and attention to detailStrong writing, editing, and communication skillsRequired platform experience: Meta, TikTok, X and LinkedInRequired experience in trafficking ads in Meta Ads ManagerPreferred platform and tools experience: YouTube/Google Ads, X Ads, Snap Business, Sprout SocialProven ability to take ideas and put them into action; finding creative solutions to complex problemsAbility to work collaboratively and effectively with other teams within organizationStrong verbal and written communication skills, relationship-building skills, and ability to thrive in a collaborative environmentEssential Requirements:Ability to:Comply with company policies, procedures, practices and business ethics guidelines.Complete job required training.Comply with all applicable laws and regulations, (e.g. HIPAA, Stark, OSHA, employment laws, etc.)Demonstrate prompt and reliable attendanceWork in the office, clinic or surgery center, as needed, during business hours Travel independently throughout the clinic, office or surgery center (which may include movement from floor to floor); frequent bending, lifting, standing, stooping or sitting for long periods of time may be requiredWork at an efficient and productive pace, handle interruptions appropriately and meet deadlinesCommunicate and interact in a respectful and professional mannerPrioritize workload while being flexible to meet the expectations of the daily operationsApply principles of logical thinking to define problems, establish facts, and draw valid conclusionsUnderstand and execute a variety of instructionsEffectively operate equipment and communicate on and operate the phone systemWork independently with minimal supervisionTravel to other work locations, if requiredPerformance Expectations - Core Values:Integrity - Do the right thing and take responsibility for what you do and sayService - Consistently contribute to deliver an exceptional experienceQuality - Act with high purpose, committed effort, and skillful execution to exceed expectationsInnovation - Identify progressive solutions that improve service, teamwork, efficiency, and/or effectivenessTeamwork - Be a part of the whole; support each other positivelyEnvironmental Conditions:Office/clinic/surgery center settingCollaborate corporate office settingPart-time remote work with required days in-officeNotes:Infinite Health Collaborative (i-Health) is an Equal Opportunity/Affirmative Action Employer and will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990 and the ADA Amendments Act of 2008.This position description will be reviewed periodically as duties and responsibilities change. Essential and Additional Job Functions are subject to modification.

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