Content Strategist

2 weeks ago

Minneapolis, United States Bio-Techne Full time
Job Details

Job Location
Minneapolis MN - Minneapolis, MN

Description

As a Content Strategist, you will help build audience trust and drive customer engagement by elevating Bio-Techne's brand, product, and thought leadership. You will be responsible for planning, developing, and managing content across various digital platforms to meet business goals and engage target audiences effectively. The role involves creating a roadmap for content creation, distribution, and optimization to ensure consistency and alignment with overall business objectives.

Responsibilities
  • Develops and implements a content strategy that aligns with the organization's overall goals, target audience, and brand identity.
  • Identifies content gaps and opportunities through market research and competitor analysis.
  • Understands the target audience's needs, preferences, and behaviors to create content that resonates with them.
  • Oversees the creation of various types of content, including articles, blog posts, videos, infographics, and social media posts.
  • Ensures that content is high quality, aligns with brand guidelines, and is optimized for search engines (SEO).
  • Develops a distribution plan to effectively share content across different channels, including websites, social media, email, and other relevant platforms.
  • Utilizes / recommends content marketing tools and platforms to maximize reach and engagement.
  • Creates and maintains a content calendar to organize and schedule content production and distribution over time.
  • Coordinates with various teams, such as marketing, design, and social media, to ensure timely and consistent content delivery.
  • Partners with digital marketing on keyword research and integrate relevant keywords into content to improve search engine visibility and rankings.
  • Optimizes content for SEO best practices, including meta descriptions, headers, and image alt text.
  • Monitors and analyzes the performance of content using analytics tools.
  • Uses data to refine content strategies, identify successful content types, and make data-driven decisions.
  • Develops and enforces content governance policies to ensure consistency, accuracy, and compliance with legal and brand guidelines.
  • Collaborates with various departments, such as marketing, sales, and product teams, to ensure content supports overall business objectives and messaging.
  • Stays informed about industry trends, content marketing innovations, and emerging technologies to keep the content strategy current and effective.
  • Manages a team of copywriters who are responsible for promotional copy across marketing tactics.
Qualifications
  • Bachelor's degree in communications, Journalism, or similar area of study
  • 5+ years of experience in a similar role with publicly available content samples, preferably in a life sciences domain
  • 3+ years of people management experience
  • Proven experience developing and executing compelling content for large enterprise brands.
  • Ability to collaborate across various teams in a fast-paced work environment.
  • Comfortable presenting ideas and reports to stakeholder groups and leadership
  • Comfortable working autonomously and collaboratively, with the organizational skills to ensure multiple tasks are executed at high quality and within deadlines.
  • Exceptional writing, editing and proofreading skills.

  • Ux Content Strategist

    5 days ago

    Minneapolis, United States TEKsystems Full time

    Description: UX Content Spec/Strategist IV Applies and updates existing content strategies to accommodate new products and campaigns, validating that content is correctly and accurately implemented across the digital platforms. Writes, edits and implements content based on the content strategy, including voice and tone, and customer-/business-centric...

  • UX Strategist

    5 days ago

    Minneapolis, United States INSPYR Solutions Full time

    Job Title: UX Strategist / Content Designer Location: Minneapolis MN Preferred; Alternatively Atlanta GA, Charlotte NC, New York NY, or Dallas TX. Duration: through 12/31/2024 + likely extensions Compensation: $58/hr - $62.85/hr Work Requirements: US Citizen, GC Holders or Authorized to Work in the U.S. Job Description: Top Requirements: Strategist /...

  • UX Content Strategist

    2 weeks ago

    Minneapolis, United States Lorien Full time

    Looking for a UX Strategist / Content Designer with a background in finance (preferably Wealth), with a minimum of 5 years of UX writing experience (with portfolio to match), and the ability to create from scratch. Must have a strong background in competitive analysis, as well as the ability to translate those learnings into content. We use Figma for content...

  • UX Content Strategist

    2 weeks ago

    Minneapolis, United States Lorien Full time

    Looking for a UX Strategist / Content Designer with a background in finance (preferably Wealth), with a minimum of 5 years of UX writing experience (with portfolio to match), and the ability to create from scratch. Must have a strong background in competitive analysis, as well as the ability to translate those learnings into content. We use Figma for content...

  • UX Content Strategist

    2 weeks ago

    Minneapolis, United States Lorien Full time

    Looking for a UX Strategist / Content Designer with a background in finance (preferably Wealth), with a minimum of 5 years of UX writing experience (with portfolio to match), and the ability to create from scratch. Must have a strong background in competitive analysis, as well as the ability to translate those learnings into content. We use Figma for content...

  • UX Strategist

    5 days ago

    Minneapolis, MN, United States INSPYR Solutions Full time

    Job Title: UX Strategist / Content Designer Strategist / Content Designer with a background in finance (preferably Wealth), with a minimum of 5 years of UX writing experience (with portfolio to match), and the ability to create from scratch. Strong background in competitive analysis and the ability to translate those learnings into content. We use Figma for...

  • UX Strategist

    5 days ago

    Minneapolis, MN, United States INSPYR Solutions Full time

    Job Title: UX Strategist / Content Designer Location: Minneapolis MN Preferred; Alternatively Atlanta GA, Charlotte NC, New York NY, or Dallas TX. Duration: through 12/31/2024 + likely extensions Compensation: $58/hr - $62.85/hr Work Requirements: US Citizen, GC Holders or Authorized to Work in the U.S. Job Description: Top Requirements: Strategist /...

  • Account Strategist

    2 weeks ago

    Minneapolis, United States The Social Lights Full time

    Account Strategist Department: Client Success Employment Type: Full Time Location: Minneapolis, MN Description At The Social Lights, we’re a band of creative and energetic problem solvers who love nothing more than to help brands and individuals powerfully connect to their consumer utilizing the power of social media. In other words, our superpower is...

  • Account Strategist

    2 weeks ago

    Minneapolis, United States The Social Lights Full time

    Account Strategist Department: Client Success Employment Type: Full Time Location: Minneapolis, MN Description At The Social Lights, we’re a band of creative and energetic problem solvers who love nothing more than to help brands and individuals powerfully connect to their consumer utilizing the power of social media. In other words, our superpower is...

  • Content Manager

    3 weeks ago

    Minneapolis, United States Bio-Techne Full time

    As a Content Manager, you will help tell our brand story and product positioning through a variety of channels. This person will translate complex scientific information into compelling messages, and function as the lead writer for their assigned product areas. The Content Manager plays a crucial role in building and maintaining a strong online presence,...

  • Content Manager

    2 days ago

    Minneapolis, United States Bio-Techne Full time

    As a Content Manager, you will help tell our brand story and product positioning through a variety of channels. This person will translate complex scientific information into compelling messages, and function as the lead writer for their assigned product areas. The Content Manager plays a crucial role in building and maintaining a strong online presence,...

  • Senior Account Strategist/Senior Account Executive

    2 weeks ago

    Minneapolis, United States The Social Lights Full time

    Senior Account Strategist/Senior Account ExecutiveDepartment: Client Success Employment Type: Full Time Location: Minneapolis, MN Description At The Social Lights, we're a band of creative and energetic problem solvers who love nothing more than to help brands and individuals powerfully connect to their consumer utilizing the power of social media. In other...

  • Marketing Manager

    3 weeks ago

    Minneapolis, United States Strategic Education Full time

    The Marketing Manager, Digital Experience will define, manage and execute Digital strategy (both brand and direct response) through stewardship of digital agency partner/s. This position is responsible for display, mobile, video, native and paid social campaigns. Key Responsibilities Provide content strategy recommendations across SEI digital properties to...

  • Social Media Strategist

    3 days ago

    Minneapolis, United States Curious Plot Full time

    Job DescriptionJob DescriptionJob Title: Social Media Strategist OVERVIEWDevelop and maintain comprehensive social media strategies supporting client goals working closely with agency and client stakeholders. Responsible for client social media programs spanning Instagram, Facebook, LinkedIn, TikTok, X (Twitter), etc. Define KPIs and gauge success....

  • Web Content Editor

    4 days ago

    Minneapolis, Minnesota, United States Allina Health Full time

    Number of Job Openings Available:1Date Posted:May 03, 2024Department: Brand ExpressionShift:Day (United States of America)Shift Length:8 hour shiftHours Per Week:40Union Contract:Non-UnionWeekend Rotation: NoneJob Summary:Responsible for bringing the corporate brand to life through creative and inspirational copywriting. Collaborates with designers,...

  • Digital Strategist

    4 days ago

    Minneapolis, United States C4 Technical Services Full time

    Digital Strategist - Sitecore Location: Remote As a Digital Strategist, you will serve as a key strategic advisor to our client as they embark on their digital transformation journey. You are highly proficient in design thinking principles, providing the vision and basis to articulate a holistic customer experience strategy. Viewed as a trusted partner by...

  • Sr. Strategist

    4 days ago

    Minneapolis, United States Betty Inc Full time

    Favorite Child is a spirited design agency that blends boutique charm with global expertise. We harness strategic design to unlock each brand's full potential, whether in its own category, reaching new audiences or shaking up the cultural status quo. With our flexible in-house capabilities, no project is too big or too small. From start to finish, we tackle...

  • Sr. Advisor, Content Writer

    5 days ago

    Minneapolis, Minnesota, United States Element Fleet Corporation Full time

    Get started on an exciting career at ElementElement employees make a difference in the lives of others every day. We are re-defining the fleet management industry to be people first, then business - delivering on our promise of a superior client experience. This takes hard work and innovation, and we need more like-minded people on our team.What We Need...

  • User Experience Writer

    1 week ago

    Minneapolis, United States eTeam Full time

    HYBRID, 3 DAYS PER WEEK REQUIRED IN OFFICEJob Title: UX Content StrategistMax Pay Range: $50-$60/hr. on w2, without benefitsDuration: 7+ Months ContractLocations: Atlanta GA, New York City, NY, Dallas TX and San Francisco CA, Minneapolis MNTOP REQUIREMENTS:Strategist / Content Designer with a background in finance (preferably Wealth), with a minimum of 5...

  • User Experience Writer

    1 week ago

    Minneapolis, United States eTeam Full time

    HYBRID, 3 DAYS PER WEEK REQUIRED IN OFFICEJob Title: UX Content StrategistMax Pay Range: $50-$60/hr. on w2, without benefitsDuration: 7+ Months ContractLocations: Atlanta GA, New York City, NY, Dallas TX and San Francisco CA, Minneapolis MNTOP REQUIREMENTS:Strategist / Content Designer with a background in finance (preferably Wealth), with a minimum of 5...