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Social Media Marketing Manager

4 months ago

Los Angeles, United States Memebox Corporation Full time

Job Title

: Social Media Marketing Manager Location

: Los Angeles, CA (Hollywood) Reports To

: Head of Marketing, North America About MBX MBX is a multi-brand Korean beauty and personal care company that is venture-backed and has raised over $200M in funding from prominent investors, including Formation 8, Goodwater Capital, Johnson & Johnson, Pear VC, Y Combinator, and other Silicon Valley VCs. Based in the US, but with the majority of its operations in Seoul, South Korea, MBX operates a portfolio of K-beauty and personal care brands that are co-developed with strategic partners like Sephora and Ulta. The company’s products are developed and manufactured in Korea and leverage the latest K-beauty innovation trends from formulation to packaging. With offices in San Francisco, Los Angeles, Seoul, Shanghai, and Taipei, MBX is proud of its fantastic global team and superb brand portfolio. We invite you to discover our award winning brands: Kaja, I Dew Care, Pony Effect, I’m Meme, and Nooni The Role MBX is looking for a Social Media Marketing Manager to develop and execute the social media marketing plans for two of our Korean beauty brands, Kaja Beauty (color cosmetics) and I Dew Care (skincare). The Social Media Marketing Manager will be laser focused on driving audience growth across all social platforms for these brands while also increasing engagements, video views, impressions and reach to maximize awareness and conversion. This role will own both Kaja or I Dew Care social channels and is responsible for multi-channel social platform strategy, content planning, content sourcing, community engagement, partnerships, giveaways and social metrics reporting. The ideal candidate is an excellent communicator with strong writing skills, an ability to easily and authentically adopt a brand's voice, has a keen understanding of the current social media landscape and trends and can source engaging content. The ideal candidate must be a flexible and creative self-starter who is able to work within an entrepreneurial, fast-paced environment and support multiple projects at once. This position will report to the North American Head of Marketing and work closely with brand managers, creative, influencer, sales & legal teams. Core Responsibilities Social Media Strategy Develop the annual social media strategy, by brand, to ensure we meet, or exceed, our annual social media KPIs Ensure the brand-level social media plans are aligned to the annual marketing calendar for each respective brand Lead the development and execution of social strategies to support launches or key sales initiatives Social Channel Planning, Management & Execution Develop and own the

social media calendar for Kaja & I Dew Care; ensure the plan is aligned to the brand-level marketing calendar Manage day-to-day publishing and community management across all social media channels for I Dew Care and Kaja Beauty Work closely with retail and DTC teams to highlight any new launches, promotions or sales on social Write compelling copy and captions aligned to the brand voice Collaborate with other brands, influencers or retailer partners for social giveaways Content Creation & Sourcing Direct freelance content creators on content needs, aligned to the brand and social media strategies Partner with the Influencer team to source influencer content to leverage on our social channels from paid and seeding initatives Work with in-house creative team to source impactful content that’s fresh, relevant, disruptive and seasonal Design IG stories via Canva or similar design platform Optional: film & edit original content (being a content creator is not required for this position, however, it is welcome if you have the passion and skill for it) Competitive, Reporting, Analysis & Insights Continuously monitor social trends and use said trends to inform new content Research and report on competitors and industry leaders in social media Report bi-weekly on social media marketing metrics; tie key metrics to core business objectives Minimum Experience and Skills You are a Beauty Enthusiast You know the latest trends in skincare and makeup, are very engaged on social media, and have an eye for spotting amazing content and talent to support I Dew Care and Kaja Beauty brand storytelling. You have previous experience owning social for a brand You live and breathe social media with an always-on mentality; passionate user of digital technologies & knowledge of social media best practices - you’ve worked with social media management tools before. You have a deep understanding of the “in’s and out’s” and latest and greatest of all prime social media platforms - TikTok, Instagram, Facebook, Twitter, Pinterest, YouTube, Snapchat and how to create platform-specific content for these channels. You can develop stories and visual content around the brand and its respective products. Experience with using audience insights, test and learn results, and data insights to develop and optimize content. Ability to give insightful and strategic creative feedback to cross-functional teams; can craft decks and present key learnings and takeaways. Organized, collected, respectful and willing and able to work with a team of super talented people, both independently as well as part of a team 3 - 5 years experience working within social media, preferably with significant exposure to creative development for social-specific content Self-starter who is comfortable owning and driving projects involving multiple deliverables to tight deadlines Team player who likes to break down processes and problem solve Previous fast-paced, scrappy experience strongly preferred Proficiency in G-Suite, PowerPoint, Excel, and Canva Experience using social media tools/platforms such as Sprout Social, Pixlee, etc. Competitive Benefits Competitive compensation Competitive Benefit Package (Medical, Dental, 401K, Vision, Life, AD&D, etc) Unlimited Paid Time Off + Paid Company Holidays Location

: Los Angeles, CA (Hollywood) (Mon - Thu in office; WFH on Fridays)

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