Regional Marketing Events Manager_

7 days ago


St Louis, United States Copeland Services Full time

**About Us** We are a global climate technologies company engineered for sustainability. We create sustainable and efficient residential, commercial and industrial spaces through HVACR technologies. We protect temperature-sensitive goods throughout the cold chain. And we bring comfort to people globally. Best-in-class engineering, design and manufacturing combined with category-leading brands in compression, controls, software and monitoring solutions result in next-generation climate technology that is built for the needs of the world ahead. Whether you are a professional looking for a career change, an undergraduate student exploring your first opportunity, or recent graduate with an advanced degree, we have opportunities that will allow you to innovate, be challenged and make an impact. Join our team and start your journey today **Description** If you are a MARKETING AND EVENTS professional looking for an opportunity to grow, Copeland has an exciting opportunity for you Based in our ST. LOUIS location, you will drive you will drive end-to-end management of in-person tradeshows, training & events. **AS A REGIONAL MARKETING EVENTS MANAGER, YOU WILL:** Overall Management / Strategic Development + Work with business units to determine event goals and KPIs, develop booth layout that meets needs and collaborate with internal / external design teams to develop graphics & messaging + Provide business units with recommendations for various size shows and events and communicate options and gain alignment before budgets need to be submitted + Drive schedule and execution of events through utilization of Monday.com to provide visibility to enterprise-wide events, trainings and tradeshows + Develop marketing events briefs for shows to identify target audience, key messaging, theme, KPIs, key stakeholders, show tactics, budget, etc. + Schedule and run planning meetings for all stakeholders Pre/During Event + Work with content and marketing automation teams to create and send pre-event customer invitations and communications regarding logistics (example – Copeland Customer Event) + Work with content team to develop on-site brand and product graphics that align with Enterprise guidelines + Create, manage and execute tradeshow promotional plans (example PR, social, digital, email) intended to maximize company exposure and produce sales leads + Manage internal show communications (i.e. attendee email campaigns, playbook, training / webcast sessions, booth duty schedules, event support schedules, competitive and customer assignments, etc.) + Work side-by-side with exhibit partner to coordinate products & displays, freight shipment, show services & other logistics + Work with company store team to procure show apparel and giveaway items to optimize spend and reinforce Copeland brand + Ensure set up and teardown is handled appropriately either in-person or by hired supervision + Manage to event budget; handle billing, breakout changes and chargebacks as needed Event Measurement + Work with digital team to build comprehensive badge scan / lead gen program for all BUs within the booth, funneling those leads into specific campaigns / sales funnels + Ensure BUs are prepared with necessary tools to build out respective demand generation forms and have access to technology for lead generation (includes training on badge scan tool and meetings with Digital Team to build BU-specific form template) + Report key metrics to Enterprise Marketing post-event Asset Management + Overall management of display inventory and warehousing, purge cycles etc. + Maintain inventory of Enterprise-level exhibit display assets (tables, pedestals, signage, backdrops, & graphics). Purge & purchase / rent as needed + Drive self-service model by organizing “kits” for smaller shows and events **Flexible Work Schedule – Remote Work Option and Core Hours** This role has the flexibility of a remote work option up to three days a week and a core hour schedule. You can choose to flex your start and stop times given you are working during the core hours of 9:00am - 3:00pm. Our teams work together to ensure our chosen work schedules enable our creativity and productivity as we serve the needs of our customers. You identify and seize new opportunities. You effectively communicate in various settings: one-on-one, small and large groups, or among diverse styles and position levels. **Required Education, Experience, & Skills:** + 4+ years of experience in event management, marketing communications, or integrated marketing + Bachelor’s degree required (Business/Marketing/English/Communications degree preferred) + Strong project management skills with the ability to set and meet deadlines for multiple projects simultaneously + Self-starter with the ability to quickly solve challenges/problems + Ability to manage and grow relationships with cross-functional teams + Strong verbal and written communications skills with expertise in Microsoft Word, Excel, and PowerPoint + Legal authorization to work in the United States - Sponsorship will not be provided for this position. **Our Commitment to Our People** Across the globe, we are united by a singular Purpose: Sustainability is no small ambition. That’s why everything we do is geared toward a sustainable future—for our generation and all those to come. Through groundbreaking innovations, HVACR technology and cold chain solutions, we are reducing carbon emissions and improving energy efficiency in spaces of all sizes, from residential to commercial to industrial. Our employees are our greatest strength. We believe that our culture of passion, openness, and collaboration empowers us to work toward the same goal - to make the world a better place. We invest in the end-to-end development of our people, beginning at onboarding and through senior leadership, so they can thrive personally and professionally. Flexible and competitive benefits plans offer the right options to meet your individual/family needs: medical insurance plans, dental and vision coverage, 401(k) and more. We provide employees with flexible time off plans, including paid parental leave, vacation and holiday leave. Together, we have the opportunity – and the power – to continue to revolutionize the technology behind air conditioning, heating and refrigeration, and cultivate a better future. Learn more about us and how you can join our team **Our Commitment to Diversity, Equity & Inclusion** At Copeland, we believe having a diverse, equitable and inclusive environment is critical to our success. We are committed to creating a culture where every employee feels welcomed, heard, respected, and valued for their experiences, ideas, perspectives and expertise. Ultimately, our diverse and inclusive culture is the key to driving industry-leading innovation, better serving our customers and making a positive impact in the communities where we live. **Work Authorization** Copeland will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1 with OPT or CPT, H-1, H-2, L-1, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible for hire. **Equal Opportunity Employer** Copeland is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment. If you have a disability and are having difficulty accessing or using this website to apply for a position, please contact: copeland.careers@copeland.com With $5B of global revenue, Copeland is a leading provider of compression products, electronics, software, and solutions across many applications within Heating, Ventilation, Air Conditioning, and Refrigeration (HVACR), where macro and regulatory trends towards environmental sustainability, leads to changes in HVACR technology. Other products include other heating applications, food service and retail, transportation, and healthcare/life sciences. This new business also has a solution portfolio that manages, monitors, and controls refrigeration units in the commercial setting, as well as software solutions that measure and monitor temperature conditions of refrigerated goods in transit, where there is a greater emphasis on energy management/sustainability solutions globally.


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