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Sr. Field Marketing Coordinator- CA
2 months ago
Job Title:
Sr. Field Marketing Coordinator
Department:
Marketing
Reports to:
Marketing Manager
Job Summary:
As a Senior Field Marketing Coordinator, you will be responsible for building and strengthening our brand's relationship with our dispensary accounts, assisting the local sales team in reaching/exceeding their sales goals, and collaborating with the in-house marketing/promotions team to facilitate the execution of events. Our Senior FMC is a cannabis-passionate individual with a strong sense of customer service and teamwork.
Supervisory Responsibilities:
Acts as supervisor to the Field Marketing Coordinator and Brand Ambassador team in the assigned region
Recruits, hires, onboards, and in-field trains all new BA team members in the region
Communicates all direct campaigns/initiatives/directives from the executive team to the region's BA team
Duties/Responsibilities:
Maintains a positive relationship with accounts in the region for the purpose of scheduling Patient Appreciation Days, Jeeter U, and special events
Works closely with marketing/special events departments to coordinate event details and staff scheduling
Creates new or updates existing data tracking spreadsheets based on changing variables
Tracks and places reorder requests of Marketing Material for the region's storage unit
Transitions from in-store PADs to Store Visits to continue fostering positive relationships with clients
Covers FMC/BA's PAD in the case that there is no additional coverage
Executes all marketing requests from management
Manages external vendors for coordination, document creation, and deliveries
Supports the marketing department with budget management; processes and tracks invoices, reconciles and provides monthly accrual reports
Gauges store traffic to collect feedback and market intelligence
Audits brand materials, ensuring all marketing collateral available to internal and external teams is current and on brand, recommending updates when necessary
Required Skills/Abilities:
At least 21 years old per state law
Exceptional organizational skills
Exceptional communication skills
General knowledge of basic computer skills, including project management software
Ability to work independently and contribute in a team environment
Ability to work at least one weekend day, Saturday or Sunday
Education and Experience:
HS Diploma or GED
1+ years of cannabis experience or having strong cannabis knowledge of brands and different products
1+ years' experience in customer service or other people-oriented fields desired
1+ years' experience working in/at cannabis events - Preferred
2+ years' experience or training in marketing or sales - Preferred
If you have a Cannabis Network (or online followers) - Preferred
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