Campaign Manager
3 weeks ago
**8 month contract (potential to convert if local to Hoboken, NJ)
**40 hour work week
**Must have a Paid Search background
Campaign Manager
The ideal Campaign Manager candidate will have a strong understanding of the media/retail media industry and a background in the paid search landscape. This is an analytical and revenue focused role solely dedicated to the search product.
Responsibilities:
- Define performance and optimization process & best practice guidelines and create robust knowledge base for internal/external use
- Own the relationship with our senior client stakeholders aiming for high client satisfaction and retention
- Monitor performance of Sponsored Products and drive one-to-many activities to improve performance for optimal ROI and supplier satisfaction.
- Identify domain, brand, category, and campaign trends to provide analysis to support incremental budget requests from our suppliers.
- Participate in establishing business plan objectives with Account Managers and Campaign Managers
- Reach and exceed KPIs established in partnership with suppliers & retain advertisers/revenue
- Utilize Tableau and other internal dashboards to analyze opportunities, identify patterns and implement proactive solutions
- Proactively identifies growth opportunities for suppliers [advertisers] search investments and proposes solutions to improve ROI.
- Monitor account performance and ensure accurate billing and forecasting to ensure the financial health of accounts
- Accountable for thought leadership activity both with the client and internally, putting forward new topics of interest and championing creative strategic thinking
- Collaborate closely with API platform partners to act in the best interest of the client to drive performance
Qualifications:
- Bachelor's degree in Business, Analytics, Statistics, or related field.
- 3+ years work experience in the advertising industry with focus in paid search, retail search, eCommerce, or similar directly related experience.
- High level of comfort with direct client interaction, including presentations and strategic recommendations
- Experience in developing media strategies based on data, insights, and analytics.
- Strong experience in Google Ads, Bing, Yahoo, Amazon, Co-op Advertising and all paid search terminology and key tools (e.g., AdWords, AdCenter, Retail Search, etc.)
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