Campaign Manager
4 weeks ago
Summary
As a Campaign Manager on our Global Accounts team, you will report to an Industry Manager and use your 2-3 years of experience in digital campaign management.The campaign manager owns the execution, recognition and delivery of revenue closed by the sales team.The campaign manager owns the strategic planning and execution of the campaign.This position is both strategic and tactical in scope, requiring the Campaign Manager to independently generate strategic insights for the campaigns in his/her portfolio.Campaign Managers will be responsible for client specific requirements, providing expertise in optimization strategies and guidance on best practices related to client communication.The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization.Campaign Managers must possess a strong inner drive to contribute.
Roles & Responsibilities
Plan, execute, manage, and optimize managed service and self-service campaignsUnderstanding upper funnel [brand messaging, calls to action] and lower funnel [direct response, conversion] campaign tacticsDefining metrics and measuring success of campaigns using internal analyticsDemonstrate diligence, attention to detail and adherence to client's best practices throughout the full digital campaign life-cycle [from pre-sale to post-sale]-Maintain and organize campaign-specific materials in team's shared document repositoryLead daily campaign maintenance, including internal questions regarding tracking and status of various campaignsStrategic oversight of large accounts and client relationshipsDevelop, grow, and maintain relationships with internal teams through exceptional client serviceTraffic campaign tags into all ad technology environmentsOversee the campaign QA process to ensure accurate campaign implementation, pacing and performanceFormulate proposals for new client opportunitiesManage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launchPartner with Analytics team on campaign measurement reporting and insights generationProvide regular insights to clients detailing performance, campaign optimizations, and new opportunities-Work with media partners to ensure accurate platform implementationTroubleshoot issues on all pre-production and live campaignsProvide campaign wrap up reports-Provide monthly auditing reports to partners and actualize bill/pay systems when applicable-Attend client meetings, as needed
Minimum Qualifications
Four-year college degreeMust have 2+ years of experience in bid management, campaign management/optimization, or digital media operationsClient facing experience with the ability to identify risks and effectively manage through issuesUnderstanding of traditional and interactive media planning elementsProficiency in Microsoft Office solutions-Strong analytical thinking and mathematical skillsExcellent communication and writing skillsStrong project management skillsAbility to advise partners on best practices and areas of opportunityExcited by a fast-paced and rapidly changing environmentExperience using SQL and Tableau
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