Senior Digital Marketing Manager | Hybrid in Charlotte | Marketing Agency
2 weeks ago
Senior Digital Marketing Manager | Hybrid in Charlotte | Marketing Agency
Our team operates on a hybrid schedule of three days per week
in person
(Tues-Thurs) at our Charlotte, NC office. We are only considering candidates local to Charlotte, NC at this time.
Highlights
We operate on a hybrid schedule (in-office Tues-Thurs) in Charlotte, NC.
We work to unleash the greatness that impacts our everyday lives.
We are collaborative, friendly, fun, and do amazing work.
We value the bond with each other as we build community.
We bring together brand and demand generation for B2B manufacturers.
We offer competitive compensation, paid time off, and benefits.
Overview
The Senior Digital Marketing Manager plays a key leadership role on our professional services team supporting digital strategy and activating digital marketing initiatives. In collaboration and coordination with multi-disciplinary team members, the role will lead paid media campaigns and support organic channels across our client portfolio.
This is a great opportunity to manage and build experience in an array of digital mediums supporting the written, visual, and spoken word for enterprise and mid-market manufacturers with amazing innovations. If you enjoy working with positive, collaborative, and talented people making an impact in our world, you’re going to love working with the Crafted team.
The ideal candidate can strategically produce and effectively optimize digital marketing campaigns engaging key audience segments.
Roles & Responsibilities
Author digital media strategy and effective execution of digital marketing initiatives including Paid Search, Display/Retargeting, and Paid Social channels in alignment with organic channels.
Develop campaign and program briefs that achieve client objectives and align with strategy and quarterly planning.
Lead and manage the development of short-form (action-oriented) digital content (paid media ads, emails, social media posts, landing pages, webinars) for demand-generation campaigns that drive measurable results.
Manage CMS content to support digital campaigns and touchpoints.
Manage implementation of lead nurture campaigns with marketing automation platforms.
Collaborate on SEO content optimizations.
Analyze client digital marketing performance and analytics for client reporting and key insights.
Participate in client discovery meetings to support strategy and campaign execution.
Manage the marketing calendar and strategically plan timelines.
Measure, analyze, and optimize MROI across marketing campaigns and initiatives.
Direct multi-disciplinary team members to achieve campaign goals.
Your Required Education and Professional Experience
5+ years of proven experience within an agency setting or in-house B2B brand.
Bachelor’s degree in marketing or related communications field
A subject matter expert in digital marketing campaign platforms
A process and data-driven demand generation marketer
A strategic thinker and excellent tactician who rolls up their sleeves to drive results.
A confident communicator who can engage and deliver in a myriad of settings.
Experience achieving measurable business objectives.
Direct or indirect B2B manufacturing experience
Experience managing or directing digital marketing team members is a plus.
Your Personal Attributes & Skills
A passion and enthusiasm for creating compelling and engaging content about innovative products that impact our everyday lives.
A collaborator who thrives in a fast-paced environmentacross team disciplines
A problem solver: someone who will jump in, no matter the task, to ensure that the deliverables are well done on behalf of the client.
Someone who can think independently, is self-assured in making tough decisions and can adapt to changing environments.
Be curious, self-motivated, hard-working, well-organized, and resilient to shifting priorities.
Confidence; presence and poise; high cognitive and emotional intelligence; competitiveness; empathy; resiliency; work ethic; leading by example.
Team player who works well collaboratively and is quick to credit others.
Positive attitude with humility and a sense of humor
Effective time management skills and the ability to multi-task; calm under pressure
Strong intellectual curiosity and high attention to detail
Desire for autonomy and proactive initiative
Comfortable with (and eager to create) change and fluidity based on circumstances.
#J-18808-Ljbffr
-
Senior Marketing Manager
5 days ago
Williston, United States Blackstone Shooting Sports Full timeBlackstone Shooting Sports is a premier destination for novices and enthusiasts alike - offering both an exceptional e-commerce store and a brick-and-mortar location in Charlotte, NC (with another location on the way!). We are dedicated to providing a best-in-class entertainment experience for all our guests, while upholding the highest standards of safety...
-
Marketing Content Manager
3 weeks ago
Williston, United States Luxer One Full timeAt Luxer One, we’re relentlessly improving the way the world receives goods. Whether it’s last-mile delivery at multifamily properties and offices, or buy online and pick-up in-store orders in retail, we are dedicated to finding the best solutions for our customers. We are currently experiencing rapid growth and we are seeking a Marketing Content Manager...
-
Senior Marketing Coordinator, F1 Experiences
2 weeks ago
Williston, United States QuintEvents Full timeWho We Are Formula 1, NBA, MotoGP, the Kentucky Derby, X Games and more – at Quint, we are helping people live out their bucket lists. Quint provides people with once-in-a-lifetime experiences with our official partners to bring our customers tickets and experiences that are authentic and unique. The Marketing team is focused heavily in digital but...
-
Business Development and Marketing Manager
1 week ago
Williston, United States Hedrick Gardner Full timeCompany Description Hedrick Gardner is hiring one business development and marketing manager. This position can either be located to work out of our Charlotte or Raleigh office. For more than 65 years, Hedrick Gardner Kincheloe & Garofalo LLP has built a strong tradition of representing business and industry with our comprehensive litigation services. With...
-
Marketing Account Manager
4 days ago
Williston, United States Eliassen Group Full timeJob Description **Hybrid - 2 to 3 days in office in either Charlotte, NC or Raleigh, NC.** Our utilities client is looking for a Marketing Account Manager to join their team. Due to client requirement, applicants must be willing and able to work on a w2 basis. For our w2 consultants, we offer a great benefits package that includes Medical, Dental, and Vision...
-
Director of Professional Services
2 weeks ago
Williston, United States zeroG - AI in Aviation Full timeHello, we’re ScreenCloud! Founded in 2015 and with 10,000+ customers around the globe, ScreenCloud is a cloud-based SaaS company, employing over 100 people in our Bangkok, Belfast, LA, Charlotte and London hubs. At ScreenCloud, we’re hard at work helping businesses to make stronger connections at scale, and with those who are most important to them;...
-
Senior Business Development Manager, Charlotte
2 weeks ago
Williston, United States K2M Design Full timeDescription K2M Design is on the lookout for a dynamic individual with a passion for Business Development, armed with the knowledge of architectural, engineering, and construction industry. If you're ready to take charge and drive business growth through strategic alliances in the vibrant landscape of greater Charlotte, then we want you on our team! Join us...
-
Senior Business Development Manager, Charlotte
4 weeks ago
Williston, United States K2M Design Full timeDescription K2M Design is on the lookout for a dynamic individual with a passion for Business Development, armed with the knowledge of architectural, engineering, and construction industry. If you're ready to take charge and drive business growth through strategic alliances in the vibrant landscape of greater Charlotte, then we want you on our team! Join us...
-
Senior Sales Executive
2 weeks ago
Williston, United States Resulticks Full timeTitle: Senior Sales Executive Job Function : Sales Department Role Type: Full time Location: Remote: Major Metro Areas, United States Reporting to: CRO Stakeholders: Sales / Marketing / Customer Success About Resulticks Resulticks is a fully integrated, real-time marketing automation platform designed to help brands worldwide reach, acquire, and retain...
-
Senior Sales Executive
6 days ago
Williston, United States Resulticks Full timeTitle: Senior Sales Executive Job Function : Sales Department Role Type: Full time Location: Remote: Major Metro Areas, United States Reporting to: CRO Stakeholders: Sales / Marketing / Customer Success About Resulticks Resulticks is a fully integrated, real-time marketing automation platform designed to help brands worldwide reach, acquire, and retain...
-
Marketing Officer
4 weeks ago
Williston, United States American State Bank and Trust Company Full timeMarketing Maintain an updated Strategic Marketing Plan, developed in collaboration with Senior Management and approved by the Board of Directors. Collaborate with third party marketing firm (as needed) with the development of advertising strategies and campaigns to acquire, retain, and expand relationships with customers and identified target segments of the...
-
Marketing Officer
1 week ago
Williston, United States American State Bank and Trust Company Full timeMarketing Maintain an updated Strategic Marketing Plan, developed in collaboration with Senior Management and approved by the Board of Directors. Collaborate with third party marketing firm (as needed) with the development of advertising strategies and campaigns to acquire, retain, and expand relationships with customers and identified target segments of the...
-
Senior Marketing Specialist
2 weeks ago
Williston, United States Prochant Full timeAs a Senior Marketing Specialist at Prochant, you will play a pivotal role in crafting and executing our marketing strategy across various channels. With a strong background in sales enablement, account-based marketing (ABM), and content creation, you will enhance our brand's reach, engage our target audience, and drive sales performance. You will...
-
of Sales
6 days ago
Williston, United States SP Associates Full timeCompany is located in the Charlotte, NC area. Prefers on-site but will consider remote if you have a significant demonstrated success in nonwoven sales. Travel to corporate on bi-weekly basis would be required if remote in addition to customer travel. About Company Company has built a strong reputation for delivering quality materials with the most reliable...
-
Charlotte Tilbury Brand Expert
1 day ago
Williston, United States Charlotte Tilbury Full timeJob DescriptionJob DescriptionCharlotte Tilbury is currently recruiting Freelance Brand Experts to join the team. This position will be part of the Charlotte Tilbury freelance Brand Expert team. As a member of the Charlotte Tilbury Freelance Brand Expert team you will need strong artistry, sales and service talents. You will be teaching customers...
-
Director Marketing Communications
2 weeks ago
Williston, United States Cornerstone Building Brands Full timeDirector of Marketing Communications Company: Cornerstone Building Brands - Aperture Solutions Division Location: Cary, NC (relocation assistance available) About Cornerstone Building Brands - Aperture Solutions: Cornerstone Building Brands is a leading provider of exterior building products. The Aperture Solutions division specializes in innovative building...
-
Consulting Talent Management
6 days ago
Williston, United States AccruePartners Full timeLocation: Charlotte , Posted 04-18-2024 Sector Work With Accrue! Work Type Direct Hire Reference 58659 THE OPPORTUNITY AccruePartners is advancing our Project Consulting Solutions Practice. We are seeking a Project Consulting- Business Recruiting Manager to manage the lifecycle talent management process for our practice. You will be working with the most...
-
Consulting Talent Management
6 days ago
Williston, United States AccruePartners Full timeLocation: Charlotte , Posted 04-18-2024 Sector Work With Accrue! Work Type Direct Hire Reference 58659 THE OPPORTUNITY AccruePartners is advancing our Project Consulting Solutions Practice. We are seeking a Project Consulting- Business Recruiting Manager to manage the lifecycle talent management process for our practice. You will be working with the most...
-
Senior Engineer, Permitting and Joint Use
7 days ago
Williston, United States BrightSpeed Full timeAt Brightspeed, we are reimagining how people live, work, play and connect by providing fast, reliable internet connections and an awesome customer experience in twenty states throughout the Midwest and South. Backed by funds managed by Apollo Global Management, our vision is to accelerate the upgrade of copper to fiber optic technologies, bringing faster...
-
Partner Marketing Manager
2 weeks ago
Williston, United States Canonical Full timeThe role of a Partner Marketing Manager at Canonical Canonical is looking for a partner marketing manager who will be responsible for developing Canonical co-marketing relationships with silicon vendors (AMD, ARM, Intel, Qualcomm, Mediatek, NVIDIA, …). Canonical partners with the leading companies in technology across public cloud (Amazon Web Services,...