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Product Management Associate Director
2 months ago
Location - Remote US
The Associate Director of Product Management, will have experience in healthcare revenue cycle management (RCM), the financial process healthcare facilities use to manage the administrative and clinical functions associated with claims processing, payment, and revenue generation, to drive the overall vision and strategy of Wolter Kluwer’s MediRegs portfolio. Responsible for product development and go-to-market efforts, including revenue targets achieved through effective commercial and go-to-market strategies. Will lead a small team of Product Managers in developing and executing an analytics-based commercial strategy and a product development roadmap of innovation, feature development, and enhancements for our insight-enabled tools that support RCM and assist with the prevention of erroneous healthcare claims submissions. By connecting insights gained through a thorough market analysis and collaborating effectively with sales and marketing to connect key product value propositions with the right industry personas, achieve VSP growth and profitably targets.
Key Job Responsibilities:
Conduct market research, including market sizing, growth potential, and key players, to identify key segments and their unique needs, preferences, and behaviors.
Translate key product value propositions and match to the appropriate industry personas in building sales and marketing collateral and enabling sales effectiveness.
Collaborate effectively with sales, marketing, and communications in ensuring go-to-market campaigns are anchored in market research and executed accordingly.
Be a key product visionary and evangelist for MediRegs, communicating product brand and positioning to internal and external stakeholders.
Effectively communicate the product strategy, roadmap, and performance to Executive Management and key stakeholders across the organization.
Develop and present business cases built on a solid market understanding and data-driven revenue projections.
Prioritize product developments based on customer needs, business goals, and market potential.
Continuously monitor the market and competitive landscape to identify opportunities and threats.
Analyze the competition to understand their strengths, weaknesses, and market positioning.
Drive the implementation and adoption of the Lean Product Cycle to ensure customer-centric product innovation and delivery.
Work collaboratively with technology and content stakeholders to ensure that each product is developed with excellence and meets the needs of the market.
Establish key performance indicators (KPIs) to track product performance and measure success, including revenue, customer acquisition, customer retention, and market share.
Develop and execute a budget for product development and go-to-market efforts.
Provide coaching, training, and guidance to Product Managers to ensure that they are developing and executing their strategies effectively.
Support General Manager as part of high-level business strategy development, team culture creation, market problem-solving, and other group-wide activities as needed.
Staff Management and Leadership:
Establish performance goals and support staff in their professional development; provide ongoing feedback.
Ensure that the team has the right talent in place to deliver on the plan.
Ensure the team is aligned through KPI reporting and regular qualitative check-ins.
Ensure the team is executing effectively through regular goal reviews and monitoring of KPIs.
Job Qualifications:
Educational Background: Bachelor’s degree or equivalent experience
Skills and Experiences:
Previous experience in healthcare financial management required.
Strong ability to analyze data, and quickly understand trends.
Excellent interpersonal skills, including the ability to interact effectively with professional and technical staff, outside prospects, customers, salespersons, and third-party partners.
Ability to organize, lead, and supervise others.
Excellent verbal and written communication skills, including strong professional presentation skills.
Travel: up to 20% travel.
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