Director of Enrollment Data and Retention

Director of Enrollment Data and Retention

Director of Enrollment Data and Retention

Job Title Job Title

Director of Enrollment Data and Retention

Department Department

Dean of Enrollment's Office Posting Number Posting Number

req452 Description of Job Duties Job Summary: The Director of Enrollment Data and Retention at Southwestern Oklahoma State University will be responsible for analyzing, monitoring, and sharing key enrollment-based data elements to ensure institutional enrollment goals are met. The Director will collect, analyze, and synthesize quantitative and qualitative data for the purposes of implementing innovative practices and strategies around enrollment, retention, and student success. This position will oversee Advising and Retention Services Department and collaborate with departments that impact student success and retention including Student Financial Services, Residence Life & Housing, and the Dean of Students. The Director serves as a key Student Services leader charged with actively contributing to institution-wide enrollment, retention, persistence, and completion efforts. The Director will collaborate with leaders in Student Services and across campus to ensure events and programs such as Camp Duke, Welcome Week, New Student Orientation align with retention strategies. The Director ensures staff are compliant with FERPA regulations, related college policy and procedures, and state and federal laws. This leader will be expected to incorporate persistence, retention, and completion management best practices into the vision, strategy, and practices of the department. The university seeks a bold and innovative leader who will work collaboratively with SWOSU’s leadership team to ensure strong enrollment and dramatic increases in overall SWOSU student success. Duties and Responsibilities: Works closely with Academic Affairs and department chairs to analyze and identify course section capacity needs to maximize enrollment opportunities. This includes full-term sections, 8-week courses, and intersession courses. Intensively reviews individual course section capacities across modalities as well as number of sections offered to meet demand. Review predictive analytics, other student success related data and student records to identify patterns related to retention and graduation barriers. Responsible for conducting research, analysis, and presentation of data analysis and assisting in the development, monitoring, and implementation of programs and activities; working collaboratively across constituencies to develop and implement practical solutions to complex problems. Provide data and reports on-demand to evaluate the progress of students from outreach through enrollment and retention. Tracking will include the creation and maintenance of reports and dashboards. Produce weekly Enrollment Reports that include incoming and overall student data. Produce monthly College Enrollment Reports. Maintain accurate records and provide data, research, reports and summaries of graduation-related initiatives to Student Success leadership; responsibilities include accurate record-keeping and analysis of those data. Collaborate with Admissions & Recruitment and faculty to assess effectiveness of enrollment partnerships and other concurrent courses and programs to meet enrollment demands. Develops, directs, and assesses institution-wide student success initiatives and services designed to increase the persistence, academic goal completion, and graduation rates of students. Promote course offerings for current and future semesters in various mediums including CANVAS notifications, single sign on login page, emails, etc. Serve as a consultant and subject matter expert to university administrators and leaders regarding institutional barriers impacting enrollment growth, graduation, and retention. Collaborate and communicate with students, advisors, and administrators to trouble-shoot graduation barriers and provide timely solutions for students. Collaborates with Director of Admission & Recruitment for the design, implementation, and building of materials for the New Student Orientation process. Collaborates with key faculty and staff concerning the development and effectiveness of SWOSU’s orientation class for incoming freshman, SWOSU Connect, including curriculum development, learning outcomes, and impact for retention. Meet routinely with SWOSU Connect instructors to support curriculum and instructor professional development. Serves as a key leader in ensuring that functional areas tied to enrollment have processes, policies, technology, and resources necessary to achieve enrollment and student success goals. Oversee the Academic Success Coaching program on campus, sharing academic information with coaches, managing coaching referrals and outreach, and assessing results of coaching engagement. Coordinates communication efforts with probation and suspended students to ensure they understand their academic status and encourage a return to campus. Oversees outreach efforts to “stop out” students to facilitate opportunities for their return to campus. In consultation with the President and Vice President of Student Services, the Director will coordinate and collaborate with various internal and external audiences who can help SWOSU to achieve its enrollment goals. Maintains knowledge of best practices and new developments within student success and retention strategies; recommends changes to maintain relevance of programs and services to meet student and institutional needs. Oversees recruitment, management, professional development, and retention of direct reports and staff. Facilitates enrollment-related communication opportunities to ensure students stay informed of key enrollment dates, courses, advising information, and other relevant topics. Includes overseeing texting campaign strategies. Ensures interaction and collaboration with multiple campus areas including the athletic department, student development, faculty, and administrative units within the university. Ensures compliance with state regulations, federal laws, and SWOSU policies. Assists functional areas in the usage and development of technology for the purpose of promoting enrollment. Work Settings: Reports to Vice President for Student Services Available to assist with situations during or after working hours whether in-person, by phone, or email contact Promote personal safety, safety procedures, and a safe work environment Requires a master’s degree in related field and extensive work experience that demonstrates expert knowledge of fundamental theories, principles, and concepts of student success and retention. Appropriate professional accomplishments, credentials, and supervisory experience. Experience with Ellucian Colleague (SIS), Canvas (LMS), Recruit (CRM), PowerBI, Argos, and Jotforms is preferred.

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