Director, Digital Advertising

2 weeks ago

Tampa, United States AEG Full time
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The IRONMAN Group operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, the Rock 'n' Roll® Running Series, IRONKIDS®, World Triathlon Championship Series, Epic Series™ mountain bike races including the Absa Cape Epic®, road cycling events including Haute Route®, and other multisport races.

The IRONMAN Group is the largest operator of mass participation sports in the world and provides more than a million participants annually with the benefits of endurance sports through the company's vast offerings. Since the inception of the iconic IRONMAN® brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with hundreds of events across 55+ countries. For more information about The IRONMAN Group visit: www.ironman.com.

At The IRONMAN Group, our mission is to celebrate the power of the human spirit, fulfill dreams and uplift communities by organizing world-class events and extraordinary athletic experiences, globally. We accomplish this through our amazing staff across the globe who are committed to our core values - Heart, Excellence, Ambition, Respect and Teamwork (HEART).

Job Summary

The Director, Digital Advertising is a Paid Media expert and leader who loves the challenge of developing effective campaigns across platforms. In this role, you will be accountable and responsible for effective driving registration and participation across the portfolio of The IRONMAN Group operated events across more than 50 countries. This is a highly visible and fast paced role which focuses on crafting and executing meaningful and effective paid media strategies alongside your agency, internal marketing teams and your own team. The role will translate business goals into relevant customer experiences that drive revenue and engagement while being responsible for both strategizing and executing the plans.

Responsibilities and Duties
  • Represent the Digital Advertising team as the subject matter expert.
  • Lead and manage a global Digital Advertising team consisting of Managers/Snr Managers
  • Manage appointed advertising agencies appointed by The IRONMAN Group in Europe and North America.
  • Collaborate with the Global Social Media team and Regional/Local Marketing Managers to develop digital advertising campaigns globally, with a focus on North America, Europe, Middle East and Africa regions across a variety of brands.
  • Responsible for the team's performance and for achieving the business targets.
  • Strategize and lead the development of performance-based strategies based on business goals.
  • Drive the team's optimization efforts through data-driven insights and measurements.
  • Oversee, develop and execute strategies to unlock greater performance and learnings.
  • Use your strong understanding of wider marketing principles like user journeys to implement effective marketing messaging at all stages of the funnel.
  • Utilize advanced campaign reporting to derive actionable insights and learnings to apply to IRONMAN's digital paid campaigns.
  • Help our teams identify and create savvy social media content for advertising campaigns.
  • Work together with our creative team to provide feedback and suggestions to our marketing and partnerships teams about improving creatives.
  • Stay up to date with industry trends and best practices to identify what pushes the needle.
Requirements

Skills and Competencies
  • 7+ years of related experience in paid media management
  • Experience with social ad platforms such as Meta and LinkedIn
  • Experience with Google Ads
  • Understanding of Google Analytics and Google Tag Manager
  • Certificates for Facebook & Google exams not required but a plus (Meta Blueprint, Google AdWords Fundamentals, Search Advertising, Shopping Advertising, Display Advertising, Mobile Advertising, Video Advertising, and Google Analytics)
  • Content creation skills that include copywriting and creative design (Adobe Creative Cloud applications) a plus
  • Strong written and verbal English skills to communicate effectively
  • Strong leadership and management skills to manage a team of Paid Media Managers.
  • Strong organizational skills with ability to multi-task and problem solve
  • Strong interpersonal skills - builds effective working relationships on all levels
  • Attention to detail and ability to meet deadlines
  • Ability to work some non-traditional hours
  • Ability to work in a fast-paced environment under pressure and deadline-oriented environment
  • A passion for an active lifestyle is a plus


The above declarations are not intended to be an "all inclusive" list of duties and responsibilities of the job described, nor are they intended to be such a listing of the skills and abilities required to do the job. Rather, they are intended only to describe the general nature of the job and are a reasonable representation of its activities.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

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