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Title Social Manager, Nonfiction

2 months ago

Los Angeles, United States Netflix Full time

THE ROLE The Netflix Social Marketing team seeks a Title Social Manager with social expertise across Entertainment and Sports. At Netflix, Title Social Managers lead the entirety of the organic social campaign on their assigned titles and slates. They not only understand social marketing and the digital landscape but also the unique Netflix social ecosystem and find the most effective way to translate our title strategies across that ecosystem. They must work well cross functionally to align social strategy to larger marketing strategies and communicate specific social goals effectively to all partners. Their goal is to make titles break through on social, to generate interest and ultimately conversation - delivering the full suite of content to support titles across our expanding Nonfiction and sports slate and beyond. Responsibilities: Create a title’s social strategy, aligned with the overall marketing campaign strategy. This is inclusive of the target audience, social creative, content distribution across the Netflix social ecosystem (Instagram, Facebook, TikTok, Twitter/X, YouTube, etc.), and, if necessary, the creation of title pages. Responsible for the full suite of content to support a title across the planned social ecosystem for the duration of a title campaign and sharing globally. Use internal and external social analytics and other internal data to inform strategy, iterate creative, and constantly learn to improve future campaigns. Craft social content capture strategy for talent leveraging on set capture, marketing shoots, junkets, or creating a content day. Work across multiple cross-functional teams to build social strategies that support business priorities and long-term industry relationships. This includes serving as the main social touchpoint for internal teams (Title Marketing, Publicity, Content, Integrated Marketing) and external partners (Filmmakers, Showrunners, Talent, Leagues etc). Who we are looking for:

A strong passion for and deep knowledge of entertainment, sports, and the larger media landscape and trends globally. Experience working in social for a sports or sports-adjacent brand or publisher. Agile, goal-oriented, driven to succeed, and always up for a challenge. Experience working on broad, multiple-platform social marketing campaigns and delivering nuanced, insight-based social strategies. Knowledge of what works across various social platforms. Experience using data and intuition to make content that grabs attention and engages its audience. Strong on social media analytics, but aren’t afraid to take big risks. Excellent written and verbal communication skills and are skilled in pitching/presenting. Experience managing agencies and other creative producers. Able to build strong relationships and work across many internal cross-functional teams. An entrepreneurial spirit and highly collaborative - you love working with others and you aren’t afraid to lead or follow. Must be able to prioritize and handle several projects at the same time in a fast-paced environment while adhering to shifting deadlines. Passionate and curious about all aspects of the Netflix business and must respect, understand, and have enthusiasm for the Netflix culture.

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