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Trade Marketing Manager

3 months ago

Houston, United States Force Brands Full time

**This is not a role with ForceBrands**

**This position requires monthly attendance in Houston**

Join a leading global brand in the beverage industry, known for its innovative products and commitment to quality. Our client is seeking a dynamic Trade Marketing Manager to drive their market presence and strategic initiatives. If you're passionate about making an impact in a fast-growing company, this opportunity is for you

Responsibilities:

  • Support the development of channel-specific points of sale for small format customers
  • Develop trade presentations and reporting on trade activation performance for key stakeholders
  • Manage the day-to-day execution of channel strategy for ECOMM and digital shelf assets
  • Lead the development of our client's visibility strategy for all assigned customers
  • Manage the national warm and cold equipment deployment strategy and in-store retail media plans for targeted retailers
  • Prepare marketing strategies and support implementing programs for the our client's brand
  • Research customer preferences and evaluate product performance to develop effective product and brand position and strategies
  • Partner with sales to ensure that customer targets and product messaging are effective
  • Actively engage with field sales, distributors, and agencies.
  • Provide leadership in the execution of marketing strategy at the retailer level
  • Develop metrics used to conduct an ongoing analysis of the effectiveness and value of marketing programs
  • Collaborate with stakeholders to distribute effective marketing materials that reflect the brand and product identity in the Small Format channel

Candidate Profile:

  • Four years of Trade Marketing experience (traditional and digital) in CPG industry
  • Beverage industry experience is a plus - would prefer candidates who come from a large company background
  • Experience leading retailer-specific trade marketing programs
  • Willing to travel up to 20% throughout the year for tradeshows/presentations
  • Based in the Greater Houston Area or Austin