Senior Growth Marketing Manager
4 weeks ago
Senior Growth Marketing Manager
Are you a growth-obsessed marketing ace with an expertise for systematically growing brands? Do you have a proven track record of scaling 8-figure D2C brands? Are you way too deep into 12 marketing podcasts right now? If so, Plate Crate and Bandit Sports want YOU to join our growing team as our new Senior Growth Marketing Manager. Step into the box...you’re up.
Who We Are:
Plate Crate: A bootstrapped monthly subscription box started out of the back of an SUV, delivering magical baseball experiences to over 10,000 passionate members/ month.
Bandit Sports: A rapidly expanding sporting goods company with a fierce dedication to unique product innovation and a determination to grow by being different.
Together, we're redefining the sporting goods market, and we need a dynamic leader to drive our growth strategy over the fence. You could say we’re looking for someone to hit it out of the park. (Copy writing also needed to eliminate job posting puns).
What You'll Own
Strategy and Leadership:
Drive Growth and Acquisition:
Develop and execute strategies to systematically grow revenue and customer growth for both Plate Crate and Bandit Sports.
Brand Strategy:
Work directly with the CEO to plan and execute creative brand strategies to ensure we are creating lasting and durable brands that people give a shit about.
Marketing Management
You will be the leader overseeing and building the growth team. This team will both ideate the strongest strategies for growth and create durable procedures to execute all growth and brand oriented marketing initiatives. This includes brand partnerships, social media management, content, promotions, giveaways, influencer marketing, brand partnerships, and anything just crazy enough to work. We aren’t afraid to be different and neither will you. Now on deck, other responsibilities…
Data Analytics: Leverage data analytics to inform strategy, optimize revenue, and drive channel performance.
Content Strategy: You will work with and build a world class creative and content team to execute on a best in class content first strategy.
Promotional Calendar: Design and execute a promotional calendar to keep our community engaged and excited.
Revenue Optimization: Continuously seek opportunities to optimize revenue streams and enhance profitability.
Lead and bring ideas to our ecommerce and online revenue optimization team
Work daily with our social media manager to execute a world class social media strategy that we can call remarkable…because yes, people will remark on it.
Brand Partnerships: Manage and execute brand partnerships that drive value for our partners just as much as our brands
Work closely with our email marketing and retention team to execute on cross channel growth strategies and to systematically drive longer LTV.
Influencer Marketing: Create and execute influencer strategies to grow deep brand awareness and loyalty with the best influencers and creators in the sports world.
Loyalty Programs: Design and manage loyalty programs to retain and knock the baseball socks off our customers.
Team and Agency Management:
Agency Management: Oversee and collaborate with agencies for paid ads, email marketing, CRO/RO, and web development. We have been working with strong teams for paid and web development for over 4 years and are looking to supercharge them with a growth leader.
Team Leadership: Manage and inspire a high-performing social media manager and a talented content team to communicate our brands mission to the world.
What You Bring:
Experience: Proven success in growing 8-figure D2C brands.
Expertise: Deep understanding of growth marketing, social media, content creation, and ecommerce strategies. You are a unique blend of a passionate creative with the mind of a data driven growth expert.
Leadership: Able to get the best out of yourself and your direct reports. You are a leader of people and should help people grow in every area of their life, not just business. You get the best out of people and lead by example. You are our Shackleton of growth marketing.
Analytical Mindset: Data-driven with the ability to translate insights into actionable strategies. You don’t guess, you trust the data and can put together data driven experiments to systematically drive growth. No hope and prayer marketing here.
Bootstrapped Mentality: Relentlessly resourceful, with a growth hacking mindset to achieve whatever you put your mind to.
Creative: You drive growth and change through creativity and outside the (batters) box thinking. Yes, more puns. I promise only a few more.
Ambition - You will be surrounded with other ambitious marketers and entrepreneurs as we continue our portfolio of sporting goods brands.
Forever learner - Your obsession is learning and becoming a better person, growth marketing just happens to be something you are passionate about learning in addition to your other hobbies and adventures.
Energy - You are an optimist and see the forest through the trees, and will bring that energy to work everyday to contribute to an environment of energetic, optimistic, forever learners and adventurers.
Who are we?
We are…
Honest
Customer Obsessed
Team first
Relentlessly Resourceful
Rebellious
Optimistic
Ambitious
Adventurers
Why join the team?
We are a team of ambitious growth minded people building durable and responsible businesses together.
Bring your dog to work: How can you change the world through inspired creativity and strategic execution without a good-boy getting chin scratches under the desk?
Build your dream team: This is an opportunity to build a team from scratch and to have immediate and direct impact on the customers you are working
for.
Qualifications
Experience: Minimum of 5-7 years in growth marketing with proven success in scaling 8-figure D2C brands.
Leadership: Strong leadership and team management skills with experience overseeing cross-functional teams and external agencies.
Technical Skills: Proficiency on platforms such as Shopify, Recharge, Google Analytics, Triple Whale, Klaviyo, Attentive, Meta Ads, Youtube, and Google Ads.
Strategic Thinking: Ability to develop and execute comprehensive growth strategies across multiple channels.
Analytical Skills: Data-driven mindset with strong analytical skills to interpret data, identify trends, and make informed decisions.
Creative Vision: Creative thinker with the technical and repeatable skill for innovative marketing strategies and campaigns.
Communication: Excellent verbal and written communication skills, with the ability to articulate ideas clearly and persuasively.
Ecommerce Expertise: In-depth understanding of ecommerce strategies, CRO/RO, A/B Testing, and merchandising.
So here we are…the bottom of the 9th (section), bases loaded and two outs… are you stepping up to the plate?
#J-18808-Ljbffr
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