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Vice President Marketing

1 month ago

Irvine, United States Talent Advocates - LifeSciences Full time

Henslee Recruiting Services, LLC has created and launched a revolutionary client representation business called Talent Advocates - Life Sciences. Talent Advocates mission is to bring the focus back to the professionals that make the life science industry exist. By replacing company paid hiring with paid talent representation, we believe this change will happen We are looking to hire a Vice President of Marketing that will report into the Founder and President. Be part of an entrepreneurial, start-up organization that values authenticity, drive, creativity, relationships, and a competitive spirit Responsibilities

Define, plan, and execute digital marketing campaigns for a roster of clients Quantify the success and efficiency of digital promotions, paid media campaigns, eCommerce efforts, social engagement, and partnerships via various analytics tools Manage relationships with top-level clients, managers, and other partners Leverage your relationships and expertise between client teams and social media partners (Instagram/Facebook, YouTube/VEVO, Twitter, etc) on best practices, content trends, engagement, and promotional opportunities Discover new sites, outlets, influencer accounts to promote artists and maintain relationships with key sites and partners Filter results of analysis and present it to the internal departments Measure and analyze overall campaign performance and provide insights and key learnings to other departments Track-specific milestones, including email, social and advertising conversion rates, plays and views, number of clients acquired, campaign spend and ROI against project goals Create and manage database marketing campaigns to find new clients and optimize conversions Identify viral, digital word-of-mouth marketing opportunities with the goal of driving traffic, client acquisition, and creating brand awareness Work with creative and content departments on digital content creation, optimization, and scheduling Analyze and evaluate areas of opportunity, formulate strategy, and devise business models for the digital space that align with near- and long-term strategic priorities Collaborate closely with leaders across the company to execute on and manage industry partnerships Present to stakeholders across the company to educate and align them around strategic goals and individual initiatives Candidate will be collaborating with presenting campaigns to and contextualizing results for a broad audience every week and sending frequent real-time updates as things happen Qualifications

Must have 7-10+ years of experience in strategic business to consumer marketing with digital marketing applications Strong analytical background and ability to create and update reports Expert knowledge of all current social media and digital platforms, and a proven track record of amplifying content, creating on-platform engagement, that increase conversion rates Ability to lead cross-functional teams (strong project management, organization, and communication skills) Ambitious individual sought who is a self-starter requiring minimal direction Excellent communication oral and written skills are a must Must be proficient with using Excel, PowerPoint or Keynote, Photoshop, video editing software (Premiere or Final Cut), and comfortable with collaboration and asset management tools like Google Drive, Dropbox, Evernote, Basecamp, and the like Must thrive in a team environment but be able to take initiative and work independently Candidate must have strong computer knowledge of various applications and excellent knowledge of the Internet Candidate must be motivated, creative, innovative, organized, detail-oriented and accustomed to working under tight deadlines

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