Web Metrics Analyst

5 days ago

Piscataway, United States APN Consulting Full time

We are sourcing for a client of ours for a FTE need

Role: Sr Web Metrics Analyst

Location: Piscataway NJ ( 3 days onsite)

Duration: FTE

NOTE: This is a business position not a technical development or programmer role.

The Senior Web Metrics Analyst is responsible for compiling, organizing, analyzing, interpreting, and presenting various site activity metrics from Adobe Analytics software for the platform. The Senior Web Metrics Analyst must be able to constantly review, compile, analyze and translate large amounts of quantitative web activity statistics into meaningful information for use in making sound business decisions.

  • Perform multivariate analysis on activity metrics to identify patterns, trends, correlations, relationships, and insights to inform business decision making and platform management.
  • Monitor, compile, analyze, and produce ad hoc and recurring reports on a variety of metrics such as referrals, traffic, navigation paths, engagement, user behaviors, content consumption, and other metrics.
  • Communicate, distribute, explain, and present analytics data, information insights, and reports to staff and volunteer stakeholders across the organization.
  • Maintain and update business rules, data classifications, tracking parameters and tags, and workflows to ensure accurate and timely analytics measurement and reporting
  • Work with technical teams to define and communicate business and functional requirements for web analytics systems to ensure continuous improvement of analytics capabilities.

Qualifications

Education/Training

  • Bachelor's degree in computer science, data analytics, engineering, marketing, or other analytical/technical discipline. MBA helpful but not required.

Experience-based Knowledge and Skills.

  • At least 5-7 years of hands-on experience using enterprise-scale web analytics solutions and database systems.
  • Deep analytical, forensic, and problem-solving skills
  • Detailed oriented with a passion for digging into website activity data to identify patterns, trends, behaviors and generate new business insights
  • Ability to communicate, and explain the business import of web metrics data to diverse business and management stakeholdersdistill
  • Highly results-oriented, self-directed, and ability to work both collaboratively or independently
  • Highly organized and capable of juggling multiple projects successfully
  • Strong sense of professionalism
  • Ability to communicate clearly and effectively with peers and all levels of management.

Credentials, Licenses and Permits.

  • Completion of formal certification or training in one or more enterprise-scale web analytics solutions.

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