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Sr. Web Metrics Analyst

5 months ago

Piscataway, United States APN Consulting, Inc Full time
Role: Sr Web Metrics Analyst
Location: Piscataway NJ
Duration: FTE
NOTE: This is a business position not a technical development or programmer role.

The Senior Web Metrics Analyst is responsible for compiling, organizing, analyzing, interpreting, and presenting various site activity metrics from Adobe Analytics software for the platform. The Senior Web Metrics Analyst  must be able to constantly review, compile, analyze and translate large amounts of quantitative web activity statistics into meaningful information for use in making sound business decisions. 
 
  • Perform multivariate analysis on activity metrics to identify patterns, trends, correlations, relationships, and insights to inform business decision making and platform management
    30%
  • Monitor, compile, analyze, and produce ad hoc and recurring reports on a variety of metrics such as referrals, traffic, navigation paths, engagement, user behaviors, content consumption, and other metrics
    30%
  • Communicate, distribute, explain, and present analytics data, information insights, and reports to staff and volunteer stakeholders across the organization
    15%
  • Maintain and update business rules, data classifications, tracking parameters and tags, and workflows to ensure accurate and timely analytics measurement and reporting 15%
  • Work with technical teams to define and communicate business and functional requirements for web analytics systems to ensure continuous improvement of analytics capabilities.10%
Qualifications
Education/Training
  • Bachelor's degree in computer science, data analytics, engineering, marketing, or other analytical/technical discipline
    MBA helpful but not required.
Experience-based Knowledge and Skills.
  • At least 5-7 years of hands-on experience using enterprise-scale web analytics solutions and database systems.
  • Deep analytical, forensic, and problem-solving skills
  • Detailed oriented with a passion for digging into website activity data to identify patterns, trends, behaviors and generate new business insights
  • Ability to communicate, and explain the business import of web metrics data to diverse business and management stakeholdersdistill
  • Highly results-oriented, self-directed, and ability to work both collaboratively or independently
  • Highly organized and capable of juggling multiple projects successfully
  • Strong sense of professionalism
  • Ability to communicate clearly and effectively with peers and all levels of management.
Credentials, Licenses and Permits.
  • Completion of formal certification or training in one or more enterprise-scale web analytics solutions.

Technology Skill Set
Technology-savvy knowledge worker who proactively seeks out technology solutions to business challenges
Specific technology experience and skills needed for this position include:
Demonstrable knowledge and front end /backend expertise in use and administration of business intelligence and web analytics solutions like Adobe Analytics, Tealium, Zoom Info etc.
Proven expertise in reporting software such as Looker, Tableau, and Salesforce
Strong knowledge of web analytics measurement methodologies, comparative differences, strengths, weaknesses and ability to work with different methodologies
Advanced experience in relational database systems such as Power BI, VBA, SQL, etc.
Working knowledge of website environments, operations, systems, and technology
Expert in MS Office Suite, particularly Advanced Excel and PowerPoint skills /Google Slides
Spoken skills.
Fluency and command of standard business English
Presentation skills
Effective presentation and marketing skills with ability to communicate technical concepts and ideas to diverse non-technical audiences.
Writing skills.
Strong writing skills with ability to translate quantitative information into logical and meaningful insights
Deliver insights statements on statistics and provide marketing communication based on available data story
Able to create and prepare documents and reports for presentation and record-keeping.
Reading skills
Fluent in standard business English as must be able to distill and communicate web metrics data to peers and management
This information needs to be understandable and usable to make informed and actionable business decisions.