Marketing Business Development Liaison

3 weeks ago


Hartford, United States Athena Health Care Systems Full time

Marketing & Business Development Liaison Full-Time

Athena Home Health & Hospice - Farmington, CT

Posted 1 month ago

We are hiring a Marketing & Business Development Liaison to join our dynamic sales team at Athena Home Health & Hospice. Working with our team and residents will give you purpose in your professional and personal life. Here at Athena Health Care Systems, our employees are the heart of our organization, and we take immense pride in their dedication. We are not only committed to delivering high-quality care and customer service to our patients and their families, but we also aspire to be the employer of choice. We strive to create a workplace where your skills and talents are nurtured to allow you to grow within the company.

Duties & Responsibilities:

Act as a liaison between the referral accounts/the community and home health & hospice and identify and develop new potential referral sources.

Develop and maintain a monthly and daily marketing plan based on Home Health & Hospice needs.

Service accounts in accordance with the marketing plan and as needed.

Responsible for timely and accurate completion of monthly and daily marketing/business development action plans.

Maximizes census through effective marketing, sales calls, and public relations in accordance with Athena Home Health & Hospice goals.

Effectively develop and implement monthly marketing plans that are organized and strategic through geographic planning, completion of daily marketing/admission action plans, targeting account assignments, adherence to account assignments, sales call frequency, strategy for account development, and vertical account development.

Ability to demonstrate technical skills which support/enhance sales skills and results through: sales delivery, collateral use, product knowledge, knowledge of competitors, identifying challenges and creating/initiating solutions in a positive and effective way.

Responsible for external sales calls/contact with assigned referral accounts based on account priority listing:

Primary Accounts: 1-3 days per week contact for all skilled nursing facility accounts. Weekly contact for all other accounts.

Secondary Accounts: Biweekly to monthly contact.

Tertiary Accounts: Quarterly contact.

Sales and marketing activities with minimum requirements set annually based on the strategy developed and individual marketing plans.

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