Manager, Affiliate and Influencer Marketing

2 weeks ago

Newport Beach, United States Toy Box Brands Full time

Manager, Affiliate and Influencer Marketing Toy Box Brands: Polite Society & Diamond Drunk

Who We Are:

Founded by Jerrod Blandino and Jeremy Johnson, the cosmetics industry legends behind Too Faced Cosmetics; Toy Box Brands is their new umbrella company of fabulously disruptive, consciously creative, and glamorously rebellious brands redefining the definition of beauty in all categories. Toy Box launched their first two brands in 2023: Polite Society (a line of colorful, clean and cruelty-free cosmetics) and Diamond Drunk (a non-toxic, plant-derived fine jewelry cleaner set).

“Jeremy and I love building brands with an amazing team, being creative and putting things out into the world that will hopefully make you feel the best versions of yourself. That’s why we are doing it again We love it and we love you” – Jerrod Blandino co-founder Toy Box Brands

The Role:

As the Manager, Affiliate and Influencer Marketing you will help to increase our performance marketing efforts to drive growth of our DTC Ecommerce, TikTok Shop business, and customer base via strategic relationships for all brands. You will manage all affiliate partnerships including editorial publishers, influencers, and traditional affiliates and ensure a premium brand presence across all touchpoints. You will partner with creators to create custom sales driving content on a monthly cadence. In this role you will also assist in influencer relations and relationship building.

Key Responsibilities: AFFILIATE Recruit new affiliates and scale program to include onboarding, incentivizing, briefing, and negotiating deals to ensure a mutually beneficial relationship Execute the affiliate marketing strategy to enhance brand presence and achieve sales targets Monitor affiliate practices and content across all platforms to ensure compliance with company policies and brand guidelines Deliver performance updates and insights on a weekly, monthly, and quarterly basis to internal teams Optimize and innovate the affiliate approach by identifying and tapping into new channels and partners Collaborate with cross-functional stakeholders across Paid Social, Brand Comms, and Influencer teams to deliver a cohesive strategy across marketing channels Manage TikTok affiliate outreach, communication, and reporting UGC production and review for paid media

INFLUENCER Assist in the implementation of influencer strategy to enhance brand awareness and engagement through influencer partnerships across multiple social media platforms Identify and build relationships with influencers across all social platforms (TikTok, Instagram, YouTube, etc.) Build a network of UGC creators and brief them on content needs Stay up-to-date with industry trends and adjust strategies accordingly

The Candidate: 3-5 years of experience working in affiliate marketing, paid media, or influencer relations Proven track record of scaling affiliate programs (including Influencers) for consumer-facing companies and hands-on experience in affiliate platforms such as Impact Deep understanding of social media platforms (Instagram and TikTok and TikTok Shop) and are familiar with the content creator landscape and platforms such as Aspire Analytical mindset; able to turn various data points into a cohesive narrative Excellent organizational skills, allowing you to track progress of projects and share updates with stakeholders effectively Excellent interpersonal and relationship building skills Understanding of paid media and performance marketing Comfortable working on projects with cross-functional teams to deliver on shared goals Enjoy working on an entrepreneurial team and sharing ideas across functional boundaries Organized self-starter who is proficient in Excel Ability to manage multiple projects in a fast-paced environment Social video editing skills a plus Experience with Aspire, Impact, TikTok Affiliate and TikTok Shop programs/systems is ideal

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