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Content Marketing Manager

4 months ago

Richmond, United States LL Flooring Full time

In-depth inbound marketing expertise encompassing social media, PR, ERC, and SEO practices Comprehensive grasp of digital and content marketing trends, tactics, and user behavior Valuable familiarity with retail, e-commerce, and flooring industries Proven editorial skills to establish and enhance editorial processes Track record of developing content marketing disciplines and practices Effective storyteller with strong visual and written communication skills, simplifying complex information with a relatable touch Over 4 years of progressive B2B and B2C content strategy and production involvement, preferably in an agency or large organization 1+ years leading and managing teams Proven success in crafting and executing result-oriented content strategies Insight into scaling content marketing via marketing technology and resources Self-motivated team player, skilled in cross-functional influence Creative, adaptive problem solver enthusiastic about experimentation Adept at managing both internal and outsourced teams Responsibilities

We are seeking an individual to take on the role of establishing and leading a cohesive, scalable practice dedicated to the development and enhancement of multi-media content across diverse channels encompassing email, web, and print Design and execute a content marketing strategy and delivery architecture that serves the needs of our audiences, producing content that reinforces LL Flooring’s expertise and distinct point-of-view as a leader in the hard-surface flooring industry - and continue evolving to respond to business and market dynamics Develop and manage the enterprise content roadmap / editorial calendar that includes earned, owned, and paid content programs, and ensure it is aligned to our customer segments and their journeys to deliver business outcomes Contribute to the enterprise roadmap for the future growth of all platforms and channels that support or depend on content Build a content team (and/or outsourced capability) with strong writing, editorial, creative, and production expertise to develop, implement, and support content activities that drive awareness, positive affinity, and demand for LL Flooring Work in close collaboration with the internal marketing team and external partners to ensure content approach and activity is creative, compelling, and coordinated across the organization, and aligned with strategic, business, and brand goals Ensure content is on-brand, consistent in style, quality, and tone of voice, as well as optimized for search (SEO/PPC/on-site) and user experience for all channels including web, social media, video, print, etc.; content is critical to our search visibility and traffic acquisition Set clear KPIs for content quality and effectiveness and lead the team towards demonstrable improvement in these success metrics This includes working with analytics to create reporting for consumption by business partners and executives Oversee the brand’s online reputation management Build, maintain, and manage a positive online presence and reputation for the company by monitoring and analyzing online content related to the brand, including social media, search engines, blogs and communities, and consumer forums Qualifications

In-depth inbound marketing expertise encompassing social media, PR, ERC, and SEO practices Comprehensive grasp of digital and content marketing trends, tactics, and user behavior Valuable familiarity with retail, e-commerce, and flooring industries Proven editorial skills to establish and enhance editorial processes Track record of developing content marketing disciplines and practices Effective storyteller with strong visual and written communication skills, simplifying complex information with a relatable touch Over 4 years of progressive B2B and B2C content strategy and production involvement, preferably in an agency or large organization 1+ years leading and managing teams Proven success in crafting and executing result-oriented content strategies Insight into scaling content marketing via marketing technology and resources Self-motivated team player, skilled in cross-functional influence Creative, adaptive problem solver enthusiastic about experimentation Adept at managing both internal and outsourced teams Responsibilities

We are seeking an individual to take on the role of establishing and leading a cohesive, scalable practice dedicated to the development and enhancement of multi-media content across diverse channels encompassing email, web, and print Design and execute a content marketing strategy and delivery architecture that serves the needs of our audiences, producing content that reinforces LL Flooring’s expertise and distinct point-of-view as a leader in the hard-surface flooring industry - and continue evolving to respond to business and market dynamics Develop and manage the enterprise content roadmap / editorial calendar that includes earned, owned, and paid content programs, and ensure it is aligned to our customer segments and their journeys to deliver business outcomes Contribute to the enterprise roadmap for the future growth of all platforms and channels that support or depend on content Build a content team (and/or outsourced capability) with strong writing, editorial, creative, and production expertise to develop, implement, and support content activities that drive awareness, positive affinity, and demand for LL Flooring Work in close collaboration with the internal marketing team and external partners to ensure content approach and activity is creative, compelling, and coordinated across the organization, and aligned with strategic, business, and brand goals Ensure content is on-brand, consistent in style, quality, and tone of voice, as well as optimized for search (SEO/PPC/on-site) and user experience for all channels including web, social media, video, print, etc.; content is critical to our search visibility and traffic acquisition Set clear KPIs for content quality and effectiveness and lead the team towards demonstrable improvement in these success metrics This includes working with analytics to create reporting for consumption by business partners and executives Oversee the brand’s online reputation management Build, maintain, and manage a positive online presence and reputation for the company by monitoring and analyzing online content related to the brand, including social media, search engines, blogs and communities, and consumer forums At LL Flooring, we make getting new floors as easy as 1, 2, 3, Floor With a national presence of over 420 locations, we are a leading hard-surface flooring retailer. Our expert guidance, a wide range of styles, and the best prices, guaranteed, mean we've got Every Step Covered. We are dedicated to providing quality flooring solutions and exceptional customer experiences. We are seeking an... individual to take on the role of establishing and leading a cohesive, scalable practice dedicated to the development and enhancement of multi-media content across diverse channels encompassing email, web, and print.

This role entails establishing and leading a scalable practice for multi-media content development across channels, aiming to enhance campaigns and company initiatives by driving traffic, conversions, and customer engagement. We seek a creative thinker to bring innovative stories to life, offering leadership in crafting engaging content that explains our business and industry trends. This is a strategic and hands-on position, covering planning to production across the marketing mix.

You will have the opportunity to: • Design and execute a content marketing strategy and delivery architecture that serves the needs of our audiences, producing content that reinforces LL Flooring’s expertise and distinct point-of-view as a leader in the hard-surface flooring industry - and continue evolving to respond to business and market dynamics • Develop and manage the enterprise content roadmap / editorial calendar that includes earned, owned, and paid content programs, and ensure it is aligned to our customer segments and their journeys to deliver business outcomes • Contribute to the enterprise roadmap for the future growth of all platforms and channels that support or depend on content • Build a content team (and/or outsourced capability) with strong writing, editorial, creative, and production expertise to develop, implement, and support content activities that drive awareness, positive affinity, and demand for LL Flooring. • Work in close collaboration with the internal marketing team and external partners to ensure content approach and activity is creative, compelling, and coordinated across the organization, and aligned with strategic, business, and brand goals • Ensure content is on-brand, consistent in style, quality, and tone of voice, as well as optimized for search (SEO/PPC/on-site) and user experience for all channels including web, social media, video, print, etc.; content is critical to our search visibility and traffic acquisition • Set clear KPIs for content quality and effectiveness and lead the team towards demonstrable improvement in these success metrics. This includes working with analytics to create reporting for consumption by business partners and executives. • Oversee the brand’s online reputation management. Build, maintain, and manage a positive online presence and reputation for the company by monitoring and analyzing online content related to the brand, including social media, search engines, blogs and communities, and consumer forums.

Qualifications and Skills: • In-depth inbound marketing expertise encompassing social media, PR, ERC, and SEO practices. • Comprehensive grasp of digital and content marketing trends, tactics, and user behavior. • Valuable familiarity with retail, e-commerce, and flooring industries. • Proven editorial skills to establish and enhance editorial processes. • Track record of developing content marketing disciplines and practices. • Effective storyteller with strong visual and written communication skills, simplifying complex information with a relatable touch. • Over 4 years of progressive B2B and B2C content strategy and production involvement, preferably in an agency or large organization. • 1+ years leading and managing teams. • Proven success in crafting and executing result-oriented content strategies. • Insight into scaling content marketing via marketing technology and resources. • Self-motivated team player, skilled in cross-functional influence. • Creative, adaptive problem solver enthusiastic about experimentation. • Adept at managing both internal and outsourced teams.

At LL Flooring, we are a company built on a foundation of core values that guide our business decisions and drive our success. We are customer-obsessed, seize every opportunity to innovate and improve, and remain resilient in the face of challenges. Above all, we believe that diversity is our strength, and we embrace our employees' unique perspectives and experiences to create a vibrant and inclusive workplace. We arrive with integrity and own our outcomes, taking responsibility for our actions and holding ourselves accountable to the highest standards

Company information LL Flooring is one of the leading specialty retailers of hard-surface flooring in the United States with more than 430 stores nationwide. The Company seeks to offer the best customer experience online and in stores, with more than 500 varieties of hard-surface floors featuring a range of quality styles and on-trend designs. Our online tools help empower customers to find the right solution for the space they've envisioned. LL Flooring's extensive selection includes waterproof hybrid resilient, waterproof vinyl plank, solid and engineered hardwood, laminate, bamboo, porcelain tile, and cork, with a wide range of flooring enhancements and accessories to complement. Our stores are staffed with flooring experts who provide advice, pro partnership services and installation options for all of LL Flooring's products, the majority of which is in stock and ready for delivery. Public Company Company Specialties: Hardwood Flooring, Flooring Installation, Vinyl Flooring, Laminate Flooring, Engineered Hardwood Flooring, Bamboo Flooring, Waterproof Flooring, Wood Look Tile Flooring, Butcher Block Counter tops, Butcher Block Island Tops, Butcher Block Back Splashes, Cork Flooring, Flooring Installation Tools, Flooring Installation Accessories, and Flooring Contractor Support

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