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Marketing Coordinator
4 months ago
The Marketing Coordinator is responsible for assisting and implementing marketing initiatives that reflect the company vision, values, brand and strategic strength.The Marketing Coordinator will be tasked with leading the company's initiatives in community events and enhancing its digital footprint in the Northeast: New York, Pennsylvania and New Jersey. ESSENTIAL RESPONSIBILITIES:DigitalWebsite maintenance (edits, fresh content, etc)Lead point of contact in relationship with digital vendors/agenciesPresent ideas based on ongoing market research about how to keep our website fresh, current, interestingContent creationCollaboration with PCRM and corporate marketing and salesPlanning and execution of social content (e.g. Infertility Awareness Week, etc)Lead point of contact in relationship with digital vendors/agenciesCreation of new opportunities for patient reviewsWebsiteSocial (FB/Meta, IG, TickTock, etc)Reputation ManagementSpecial projectsAssist with execution of special events e.g. Annual Fertility Symposium (virtual or hybrid event) or appearances at conferences and other marketing opportunitiesLiaise with corporate marketing team, CD and our PR consultant on media opportunities e.g. scheduling, posting, seeking out opportunitiesAssists with the development and implementation of a Marketing Action Plan and Marketing BudgetLead point of contact in relationships with outside marketing agencies and/or vendorsLead point of contact in relationships with local community groups (eg. GOGS, Men Having Babies, various women's societies, etc)Assists with defining practice marketing strategies, initiatives, and performance goalsAccountable for marketing efforts to obtain increased patient referralsEstablishes a system to monitor effectiveness of marketing, sales, and advertising strategiesRepresents the physician practice in public relations functions, seminars, and media eventsPromotes actively the positive image of the practice to internal and external audiencesSupervises the monitoring of patient satisfaction through regular review and compilation of Patient Surveys in a format that permits constructive feedback to all practice departmentsProvides insightful market competition analyses and develops proactive strategiesConsistently meets objectives outlined by corporate marketing team and corporate sales teamAssists in the development of marketing materials including advertisements, newsletters, website, annual reports, and other promotional itemsLeads all aspects of patient-focused community eventsDevelops and generates reporting mechanism for practice statistics (i.e., referral sources, types of patient visits and procedures)Other duties as needed and/or assigned.Some travel required (conference attendance, network marketing strategic meetings)Responsible for developing new referral sources through field visit prospecting, telemarketing, mailings, luncheons, events and attending meetings, in accordance with sales call quotas.Work collaboratively with donor team to review all preliminary donor applications and accept or decline each donor.Work with donor coordinator to conduct daily donor follow ups via phone and email.Keep detailed track of all donor interactions and demographics.Weekly donor outreach to targeted area campuses in Central Florida, South Florida, South West Florida and Tampa Bay area.Establish key contacts for classroom presentations, sorority educational presentations, and for on campus health presentations.Coordinate and manage college fairs, health fairs, etc.Research new donor marketing opportunities in assigned territories.Meet with donor teams monthly to review any concerns, needs, and updates.Assist Donor Egg Coordinator with:Updating all current advertising with new brandingResearching new advertising opportunities in key target areasCoordinating special events (fairs, festivals)Establishing relationships with key contacts in target areasExecuting new marketing campaign both in key target areasEDUCATION AND/OR EXPERIENCE:Bachelor's Degree or higher in marketing or related field is required. Minimum of 3 years' experience with direct-to-consumer marketing, preferably in the healthcare industry is required. Previous experience in the fertility industry and/or interfacing with OB/GYN's preferred.We offer generous benefits to our team (Family members): FREE employee only coverage option for the medical, dental and vision plans plus FREE basic life insurance, EAP and long-term disability insuranceAdoption assistance and fertility benefitsMaternity and paternity/partner paid leave401k with generous match 11 Company-paid holidaysPTO starting at 18 days/yearFamily member recognition programContinuing education/professional development reimbursement and time off Family member referral program
