Product Manager

Product Manager SEO Apartments.com CoStar Group CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the worlds real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives. Company Overview We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers. Weve continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors. We continue that effort today and are always working to improve and drive innovation. Company Apartments.com Apartments.com is the nations #1 rental marketplace for owners, property managers and consumers. It is the network that millions of renters every year rely on to find their new place, and it continues to grow its industry-leading sales force. Apartments.com provides apartment Property Managers and Owners with a platform to market their property listings and the industrys most comprehensive virtual tools to attract the most and highest-quality renters. The Apartments.com Network includes Apartments.com, ForRent.com, ApartmentFinder.com, ApartmentHomeLiving.com, and eight other leading rental sites. Our suite of services includes digital advertising, social and reputation management, and market analytic solutions which deliver innovative tools for our customers. Role Description The Apartments.com team is seeking a high?performing, results?driven Product Manager, SEO to create exceptional organic search experiences that will help drive continued organic growth and visibility for Apartments.com. We are looking for both a strategic thinker and a tactical operator who is passionate about building creative SEO solutions as competitive differentiators. This role offers the unique opportunity to shape the future of how people discover Apartments.com through search engines and how properties connect with qualified renters via organic channels. You will be responsible for building world?class SEO strategies and features for a suite of digital products that power our rental search. Position Location Atlanta, GA 5 days onsite, Monday through Friday. Responsibilities Shape and manage the SEO product roadmap for Apartments.coms key domains to execute the SEO strategy Deliver SEO features and enhancements that support Apartments.coms business goals, OKRs, and competitive positioning Drive end?to?end SEO product management efforts, from ideation to execution, across the entire product development lifecycle, ensuring successful delivery and iteration Communicate SEO strategy, roadmap progress, and performance insights effectively to product, engineering, and sales teams, ensuring transparency and alignment Lead by example and inspire those around you by consistently building winning SEO features that make Apartments.com the undoubted leader in rental search marketplaces Utilize qualitative and quantitative data, customer feedback, market research, and competitive analysis to identify and prioritize SEO enhancements and opportunities Measure and evaluate the success of SEO releases, using metrics and KPIs to inform further optimizations and new product opportunities Think strategically to design and launch SEO features that not only enhance the customer experience, but also create significant business impact and growth Comfortably report SEO launch performance updates to product leadership Forecast and weigh potential impact of new SEO features against one another to make prioritization and trade?off decisions Closely partner with engineering teams to identify viable, efficient, and technically sound SEO solutions for each product initiative Collaborate with UI/UX design, content, analytics, and other product managers to deliver a seamless product experience that resonates with users and achieves intended business objectives Conduct ongoing user research and launch SEO tests to optimize organic performance Basic Qualifications Bachelors degree from an accredited, in?person, not?for?profit university or college; Masters degree preferred 5+ years of digital product management experience with a proven track record delivering industry?leading SEO products and solutions Experience using SEO tools such as Google Search Console, SEMrush, Ahrefs, Botify, Screaming Frog, and/or other analytics tools Extensive experience planning, documenting, and communicating SEO product requirements and plans to a broad range of audiences Extensive experience collaborating with design iteratively to balance SEO goals and consumer experience Demonstrated familiarity with answer?engine optimization (AEO) / generative search models, understanding how content needs to be structured for AI and search systems Familiarity with evaluating and measuring visibility beyond traditional metrics (e.g., inclusion in chat responses, citation by generative engines) and adapting KPIs accordingly Extensive experience partnering with engineering teams to build, test, and launch SEO features in lockstep with one another Experience creating and managing an SEO product roadmap and features Experience creating wireframes, mock?ups, workflow diagrams, or journey maps to communicate SEO product ideas and proposals Experience analyzing and evaluating the success metrics of launched SEO features Excellent interpersonal, communication, and presentation skills A track record of commitment to prior employers Preferred Qualifications 5+ years of digital product management experience with a proven track record delivering industry?leading SEO products and solutions Experience with commercial real?estate transactions and/or multifamily property management Experience developing content for visibility in AI tools such as ChatGPT, Perplexity, Google Gemini Experience using road?mapping and product management suite of tools such as Jira, Azure DevOps/TFS, Asana, Aha, Monday.com Experience using Maze, UserTesting, UserZoom, Dovetail and/or other user research tools Experience conducting SEO product experiments, SEO split testing, and/or multivariate testing Whats In It For You? When you join CoStar Group, youll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed. We offer generous compensation and performance?based incentives. CoStar Group also invests in your professional and academic growth with internal training, tuition reimbursement. Benefits Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug Life, legal, and supplementary insurance Virtual and in?person mental health counseling services for individuals and family Commuter and parking benefits 401(k) retirement plan with matching contributions Employee stock purchase plan Paid time off Tuition reimbursement On?site fitness center and/or reimbursed fitness center membership costs (location dependent) Access to CoStar Groups Diversity, Equity, & Inclusion Employee Resource Groups Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks We welcome all qualified candidates who are currently eligible to work full?time in the United States to apply. However, please note that CoStar Group is not able to provide visa sponsorship for this position. CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug?free workplace and perform pre?employment substance abuse testing. #J-18808-Ljbffr