Marketing Science Consultant

3 weeks ago

Austin, United States META Full time

This role will be part of the Marketing Science team focusing on supporting our global small businesses by better understanding how these businesses can grow using our platforms through data and science. The team is made up of highly quantitative measurement individuals with a diverse set of backgrounds. The ideal candidate for this position is highly analytical with digital advertising effectiveness and research methods background along with a natural curiosity to understand how things work. The person in this role will be responsible for building strategies and proactive initiatives executed globally in partnership with our various channels. They will be responsible for identifying opportunities to develop and refine different treatments and supporting the go to market strategy for different AI initiatives. They will be working in a highly analytical team executing key advertising and measurement research projects intended to deliver strategies and insights that will help small businesses grow.

Marketing Science Consultant Responsibilities

  • Design proactive programs and treatments (research & analytics initiatives or other go to market strategies) that can help the small businesses onboard to advertising and grow specifically focusing on the AI strategy.
  • Drive advertiser adoption of marketing best practices and products to ensure successful onboarding to advertising
  • Identify research & analytics initiatives that create clear understanding of how Marketing Science can help small business segments grow
  • Work closely with sales, product, and other cross-functionals to drive direct impact on small business marketing strategy
  • Communicate results and illustrate suggestions in creative ways to stakeholders and partners
  • Build processes that scale ad-effectiveness research initiatives
  • Advocate for small businesses with other research and product teams to ensure that solutions are designed with businesses of all shapes and sizes in mind
Minimum Qualifications
  • Bachelor's degree in a directly related field, or equivalent practical experience.
  • 3+ years experience in a quantitative field, such as consulting, market research, media research
  • Experience in working with large datasets and using SQL or similar tools for data extraction and manipulation
  • Experience communicating complex concepts to non-technical audiences
  • Direct experience independently scoping and executing research projects with clients and or cross-functional stakeholders
  • Experience in applied research with focus areas such as media consumption, consumer behavior or marketing effectiveness
  • Experience with digital advertising measurement methods and technologies
Preferred Qualifications
  • Experience working with structured and unstructured data-sets, statistical software such as R, SPSS, SAS as well as data extraction tools such as Hive and/or SQL
  • Knowledge of dynamics and structure for sales teams
  • Understanding of current media landscape and challenges small business advertisers face

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