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Marketing Operations Specialist

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Boston, United States Skedda, Inc. Full time

Marketing Operations Specialist (Boston / Hybrid) FULL-TIME / Hybrid in Boston Ideal start timeline: as soon as we find someone good Skedda is a leading global workplace management platform dedicated to streamlining desk and room reservations and scheduling. We serve over 7,000 customers and nearly two million users, including IBM, Siemens, Mercedes-Benz, and Harvard University. Today, the product includes functionality such as floor plan visualizations, desk and meeting room booking, visitor management, and utilization reports and analytics. Skedda integrates with key workplace tools like Microsoft365, Google Workspace, and Slack; and has won awards from G2, Capterra, and SoftwareAdvice. Role overview Marketing and Revenue Operations initiatives are expanding at Skedda. We are seeking a driven and highly analytical Marketing Operations Specialist to analyze marketing and sales data, working closely with Product, Sales, CS, and Marketing, and managing and optimizing the tools and systems used by the revenue-generating teams. Day to day responsibilities Manage email and in-app marketing campaigns, from lead segmentation to automatic routing and reporting. Maintain marketing data to preserve sending reputation, increase email deliverability, and ensure accurate reporting. Analyze marketing, sales, and product data to identify trends and insights that can be used to improve marketing and sales performance. Analyze the prospect and the customer journey daily, identifying inefficiencies (e.g., poor conversion rates, low product/service adoption rates, etc.). Deliver proactive and predictive data-driven insights to revenue operations leaders to enable rapid decision making. Develop and implement key performance metrics to measure the effectiveness of revenue-generating campaigns that support company OKRs. Create nurture campaigns and workflows optimized based on data such as delivery, open, click-through, and response rates. About you You’re a strong verbal and written communicator. You’re a systems thinker who can help bring clarity to complex ideas. You keep customer needs top of mind during your design and decision-making process. You can balance a pragmatic problem-solving approach with a strong attention to detail. You welcome feedback to improve your skills and work. You take initiative and work with a healthy sense of urgency. Skills & Experience Marketing best practices knowledge. Hubspot CRM and campaign management experience. Detail-oriented and process-driven. Strong organizational skills, ability to handle multiple projects simultaneously, proactive. 1 - 3 years of similar experience, preferably within the B2B software or tech industry. About us We’re an international team from 14+ countries with a growing presence in Boston. We place a lot of value on collaborating asynchronously across time zones but also understand the benefits of working together in person. Our team has doubled in size in the last year and continues to grow quickly. At Skedda, our Mission is to empower organizations to bring workspaces to life. We take feedback from customers seriously and constantly iterate to improve our product. We’re a self-driven, curious, down-to-earth group of people who know how to balance moving quickly while maintaining a high bar for quality. Every team member at Skedda embodies our six core virtues: We are a community. Quality is at our core. Take ownership. Create momentum every day. Be curious. We are defining the future of the workplace experience, helping businesses to design meaningful, seamless, fully integrated employee experiences and interactions in the hybrid workplace. We’re growing fast with a lot of new opportunities ahead #J-18808-Ljbffr