Senior Analysts, Customer and Marketing Analytics,

1 month ago

Boston, United States Crocs Full time

Select how often (in days) to receive an alert: Senior Analysts, Customer and Marketing Analytics, Job ID 6593

Requisition ID:

3344 Job Location(s):

Westwood, MA, US, 02090

Overview

What You'll Do

Responsible for analysis and optimization across marketing, merchandising, and promotional efforts in collaboration with respective teams. Efficiently analyze, storyboard, dashboard, and make recommendations to empower decision making throughout the company. Perform analysis of media performance across channels and customers, using Python and/or R. Evaluating profitability of media spend and informing optimal media mix, using Business Intelligence tools Power BI/DAX, or Tableau for dashboard creation. Query, report, and analyzed performance media and customer data. Perform data analysis, using advanced analytics techniques, statistical and predictive modeling concepts, descriptive statistics, and A/B Testing. Perform linear regression with time series regression for media mix testing, including test design, model scoring. Oversee data with internal stakeholders. In addition, accelerate the company’s knowledge of the customer to inform strategy. Work with Digital Analytics vendors (Adobe Analytics, Google Analytics). Own the design and implementation of predictive modeling efforts and dashboards built to provide key information to leadership and stakeholders across the business. Partner with the marketing, product, merchandising, engineering, and finance departments to grow the business, including recommending and advocating performance improvement solutions. Be a voice and advocate for using data to improve the quality of decision making. Conduct exploratory data analysis including hypothesis testing, statistical inference, and statistical analysis. Build the company’s knowledge of the customer across channels and brands to drive incremental LTV. Develop statistical and analytical models to support cross-functional initiatives, inform planning and forecasting, and help answer business questions. Support proactive "what-if" business intelligence analysis and guide decision-making through identifying and articulating opportunities and risks. Define roadmaps for modeling efforts. Uncover and build requirements for data streams necessary for modeling use cases. Take ownership of internal clients, owning projects from scoping to business value. Travel Requirements: Periodic travel 5% of the time to regional offices and conferences. This position is a hybrid position (in office 3 days a week), in accordance with the Crocs Flexible Work Arrangements Policy. What You'll Bring to the Table

MINIMUM REQUIREMENTS: Bachelor’s degree in Management & Systems, Digital Analytics or related field. Two years of experience with the following: working with Digital Analytics vendors (i.e., Adobe Analytics or Google Analytics); working with analytics or related in media and/or customer data; Python or R; Business Intelligence tools Power BI/DAX, or Tableau; and querying, reporting, and analyzing performance media and customer data. Demonstrated knowledge of data analysis, including knowledge of advanced analytics techniques, statistical and predictive modeling concepts, descriptive statistics, and A/B Testing. Reply to: Crocs, Inc. 100 Lowder Brook Dr., Westwood, MA 02090 #LI-DNI The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.

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