Digital Marketing Coordinator

2 weeks ago

Lansing, United States Great Expressions Dental Centers Full time

Digital Marketing Coordinator

29777 Telegraph Rd, Southfield, MI 48034, USA Req #998

Wednesday, March 13, 2024

What youll do We are seeking a Digital Marketing Coordinator to oversee and manage our company's online marketing efforts. In this position, you will assist in developing and implementing advertising campaigns for social media, email, advertising, and any other relevant platforms. You will also manage our overall brand with regard to our digital presence. Our ideal applicant has a Bachelor's degree in marketing, several years of social media experience, and skills with a variety of graphic design and video editing tools. What youll bring to the team Oversee all our social media accounts - posting and calendar scheduling. Work with the Marketing Team to assess messaging and campaign strategies that result in high engagement and performance. Create and execute emails, surveys, blogs, social, and other digital content. Make proactive suggestions and contributions towards our effort to ensure all marketing communications across various channels and departments remain consistent and align with strategic goals. Interact with users and respond to social media messages, inquiries, and comments. Use analytics tools to assess and modify our digital campaigns. Assists with executing strategic initiatives for key customer engagement tactics designed to nurture leads such as email, text messaging, surveys, and retention. Manage Google listings and respond to reviews. Evaluate end-to-end customer experience across multiple channels and customer touch-points. Create engaging long and short-form videos to be shared on multiple platforms. Enhance brand awareness in the digital space. Drive website traffic and acquire leads. Conduct keyword research according to the latest keyword research strategies. Understand the basics of SEO and assist with content projects from development to execution. Perform and execute various marketing administrative tasks.

What we require you have Bachelor's degree in marketing or related field Minimum three (3) years of experience with social media and digital strategy Excellent with social media (Facebook, Instagram, LinkedIn, YouTube, and Twitter) Knowledge of Meta paid advertising and Business Manager/Ads Manager tools

Basic knowledge of Salesforce Marketing Cloud

Graphic design and video editing skills Proficiency with the Adobe Creative Cloud Strong analytical and market research skills Ability to work collaboratively within a team as well as independently

About GEDC Since 1982, Great Expressions has been at the forefront of dental innovation, setting the standard for exceptional care and unforgettable patient experiences. Now, we're entering a new era of transformation, and we want you to be a part of it. Our recently appointed leadership team brings over a century of collective dental expertise and is backed by dynamic investment support to pave the way for groundbreaking changes. We're channeling our resources and energy into revolutionizing our technology platform, expanding service offerings, and creating a personalized patient experience that goes beyond the expected. At Great Expressions, we're not just transforming dentistry; we're investing in the growth and development of our team. Join us and be a part of a career that blends innovation and professionalism, where your contribution shapes the future of dental excellence. GEDC is committed to diversity and inclusion and is proud to be an equal opportunity employer. All qualified applicants are welcomed and encouraged to apply. Other details Job Family Marketing

Job Function Growth & Access

Pay Type Salary

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