Brand Marketing Director

3 weeks ago


Austin, United States Cypress Human Capital Management, LLC Full time

Responsibilities

Lead brand marketing, strategy, messaging, content, PR and social media Foster relationships with external partners Manage the brand department's vision, goals, and budget Ensure the team is able to bring initiatives to life Work alongside Creative Director to direct the ongoing development of the brand Garner international press and social virality Build a team and lead all reporting on brand initiatives, delivering campaign effectiveness metrics to push business growth and brand recognition Partner across the organization on key cross-functional initiatives that will drive the growth of the business including new product launches, leading go-to-market strategy and execution Oversee all advertising creative strategy and development across paid channels, partnering with the acquisition team to scale media efficiently and unlock new opportunities for customer growth Identify the right partnerships for the brand across product, content, influencers, and celebrities while constantly evolving our partnerships strategy based on learnings and trends Lead PR and comms planning to continue to secure big brand pieces, build credibility through product features and awards, and build brand awareness Grow the brand's social media presence and set the strategy across channels

Experience

10+ years in a marketing leadership role, with a strong focus on growth, strategy, and execution Solid brand marketing and PR experience in launching a new product successfully Time management skills to handle multiple projects and meet deadlines Excellent problem-solving and communication skills A background in fashion or luxury product segments is a PLUS. Experience working in a startup environment and remote culture is a PLUS.

C

ompensation : $120 - 200k annually

This is a 100% remote role. #J-18808-Ljbffr



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