Head of Brand Campaigns

2 weeks ago

Austin, United States Semrush Full time

Job Description

Hi there
We are Semrush, a global IT company developing our own product - a platform for digital marketers. New stars are born here, so don’t miss your chance. This is our role Head of Brand Campaigns for those who are eager to play with fonts, don't shy away from style guides and possess a desire for endless improvement.

Tasks in the role
- We’re looking for a h2 brand leader who would scale our presence to new audiences. And create a unique experience for them with a set of brand activations

**Who you are**:

- You’ve managed large-scale brand activations that attracted millions of people, and you know how to tie it to revenue. Your experience lies in organic channels, creative stunts, and out-of-the-box campaigns, all executed by you and your team. You give reasons for people to generate the WOM. You know how social media works and know how to get the audience to talk about your brand.
- Be the Brand Champion. Be the primary point of contact who defines and owns the messaging, strategy, and experience of the audience who interacts with our brand.
- Manage three to four large brand activations per year, including our branded in-person conference, ensuring on-time delivery and within budget guidelines.
- Experiment with smaller campaigns and audience engagement across organic channels in collaboration with other Brand Marketing department teams.
- Partner with the other marketing teams to develop, test, and launch joint messaging, ensuring campaign alignment across marketing campaigns and sales motions.
- Create campaigns and messaging that capture the hearts and minds of our users. Connect the emotional values of our audiences to the functional purpose of our products.
- Partner with global marketing leadership to conceptualize and plan campaigns on a quarterly and annual basis.
- Measure, analyze, and report on the success of campaigns in terms of business impact.
- Build and execute the strategy for partner marketing.
- Make a market for the Semrush App Center across organic channels and support the ad campaign launches with additional push.
- Manage relationships with key global vendors that will execute the strategy and concepts the internal team would provide.
- Build and manage brand campaigns budget, meet with finance team and stakeholders to report and update on the spend and outcomes.
- Manage a small team of project managers/program managers/campaign managers.

**Requirements**:
Who we are looking for
- 10+ years of experience in strategy and tactics for brand campaigns, both hands-on and as a team lead.
- Experience managing brand campaigns with annual budgets over $10M/year (excluding the paid media spend).
- Demonstrated success in overseeing or creating rich and relevant brand campaign experiences.
- Highly creative, ‘hands-on’ leader who embraces ambiguity and defines a way forward.
- Strong results-based mentality, analytical skills, and data-driven thinking (must be comfortable working with numbers, metrics, and spreadsheets; reporting on the ROI of our efforts).
- Outstanding listening, interviewing, meeting facilitation, storytelling, and writing skills.
- A leader who can inspire and direct a wider team that doesn’t report to you.
- Excellent communicator, capable of building and maintaining h2 relationships with all stakeholders.
- Extraordinary verbal and written English skills.
- A strong mix between B2B and B2C experience is preferred.

Your attitude
- Extreme ownership. You take responsibility for the outcome. You get things done and you make decisions.
- Care. You love what you do, and it’s more than work to you—it’s passion.
- Proactivity. You call out what’s not working, and you offer solutions to ensure the best path forward.
- Curiosity. You’re interested in trying new things. You ask, “What if?” You’re always learning, always questioning.
- Respect. You treat everyone with respect and expect it in return. You believe everyone is doing their best and share feedback in a polite and productive way.
- You speak multiple languages (ES, DE, FR).
- You share our common values: Trust, as we prefer to speak up and be our true selves; Sense of Ownership, as it’s not worth wasting time on something you don’t believe in; and enthusiasm for Constant Change, as we are always looking to make things better.

A bit about the team

The Brand Campaigns Team is responsible for planning and executing brand activations and experiences, expanding the Semrush audience through organic channels, word of mouth, and thought leadership. We are on a mission to make the Semrush brand the first company people discover and think of when it comes to marketing and growing their online presence.

We will try to create all the right conditions for you to work and rest comfortably
- This is a “work-from-office” role, but you have the flexibility to #wfh for various reasons.
- Low cost medical, dental, and vision plans.
- Dependent Care Savings Accounts and

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