Digital Ad Operations Director

2 months ago

Mission, United States Walz Tetrick Advertising Full time

As the Digital Ad Ops Director, you'll play a pivotal role within our dynamic digital team, overseeing the meticulous execution and trafficking of client campaigns. Collaborating closely with our client service and digital media teams, you'll ensure the seamless implementation of campaigns while upholding quality standards and meeting deadlines. If you thrive on attention to detail and possess strong problem-solving skills, this role offers an exciting opportunity to excel in a fast-paced, multi-channel digital media environment.

Responsibilities:

    • Managing and leading a growing team, including a senior ad ops role, providing guidance, support, and mentorship to ensure the team's success.
    • Collaborating effectively with both analytics and media teams to facilitate seamless integration between ad operations and data analytics.
    • Manage quality assurance for ad trafficking, creation, and reporting, ensuring accuracy and adherence to specifications.
    • Demonstrating proficiency in Tableau or similar data visualization tools to analyze campaign performance, track key metrics, and present findings in a clear and visually compelling manner.
    • Configure attribution models and provide insights to enhance campaign performance.
    • Deliver regular status updates and reports to internal teams, clients, and account management, highlighting campaign progress and addressing any outstanding deliverables or issues.
    • Recommend campaign setup frameworks aligned with media plan objectives, optimizing reporting and performance outputs.
    • Actively contribute to account status meetings, team updates, and client engagements.
    • Identify and escalate potential challenges to relevant stakeholders, proposing solutions as needed.
    • Share best practices to optimize campaign launches and streamline workflow processes.
    • Conduct floodlight audits across client sites and develop tagging strategies as required.
    • Provide technical support to clients during campaign setup, ensuring smooth execution.
    • Identify opportunities for workflow optimization and automation, driving efficiency and effectiveness.
Competencies:
    • Exceptional attention to detail.
    • Proficient time management skills, capable of thriving under tight deadlines.
    • Ability to work independently and collaboratively in a team environment.
    • Demonstrating proficiency in Tableau or similar data visualization tools to analyze campaign performance, track key metrics, and present findings in a clear and visually compelling manner.
    • The ability to understand and navigate the workflow between teams will be crucial in ensuring accurate tagging and translating data into actionable insights for reporting and dashboards.
    • Strong multitasking capabilities with a focus on delivering high-quality results.
    • Advanced analytical and problem-solving skills.
    • 7+ years of experience in adserving and ad management technologies, including Campaign Manager 360, Flashtalking, etc.
    • 7+ years of experience with Google Tag Manager.
    • Excellent written and verbal communication skills, with a keen ability to listen effectively.
Additional Desired Skills & Experience:
    • Proficiency in Google Analytics and Adobe Analytics.
    • Knowledge of HTML and JavaScript.
    • Familiarity with HTTP response codes and their meanings.


About Walz Tetrick Advertising

Walz Tetrick is a full-service marketing, creative and media agency in Kansas City. The Greater Kansas City Chamber of Commerce named Walz Tetrick one of its Top 10 Small Businesses in 2022, honoring our resilience, innovation and values. Though we've been around since 1967, we approach every opportunity with the same zeal we did when we were just getting started. We look for associates, partners and clients who share that enthusiasm and appreciate our all-in approach to brand activation. With each day, we harness more tools and information to illuminate our way.

Walz Tetrick offers an office culture like no other. CEO Charlie Tetrick values his employees and creates a uniquely positive and supportive culture. We work and play as a family. Our current work hours are "in office" Monday, Wednesday and Thursday with an option to "work from anywhere" Tuesday and Friday.

We're proud of our strong benefits package that includes a 401(k) with an employer match, long-term disability and dental insurance. We offer excellent health insurance, and the agency pays 90 percent of the employees' premiums with an option to add a spouse and family. We have a generous paid time off policy that includes days to volunteer at a charity of your choice.

If you're passionate, strategic, collaborative and kind, with a dose of scrappy thrown in, we want to meet you.

Some job search engines, like Indeed, assign salaries to these postings arbitrarily, and cannot be confirmed as accurate.

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