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Digital Marketing Manager

4 months ago

Houston, United States RESA Power Full time

The Digital Marketing Manager will be responsible for managing and executing digital marketing strategies to support the lead-generation efforts for the Sales team and BDM group.

The successful candidate will be responsible for overseeing all aspects of digital marketing, including website strategy, content management, SEO and keywords strategy, social media strategy, direct emailing campaigns, Google ads, Google Business Listing Management, list generations, and customer surveys.

The ideal candidate will have a strong understanding of digital marketing channels, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and content marketing. Will also have experience in managing and analyzing marketing data to track the effectiveness of campaigns and ROMI.

Job Responsibilities

  • Develop and execute digital marketing strategies that align with the company's overall marketing goals.
  • Manage the migration of the legacy websites and develop a strategy for the new and existing company websites.
  • Develop and implement an SEO and keywords strategy to improve website ranking and visibility.
  • Develop and manage content marketing strategy.
  • Manage and optimize paid search campaigns (Google Ads, etc.).
  • Develop and implement a social media strategy to increase brand awareness and engagement (LinkedIn, Facebook, Twitter, etc.).
  • Develop and execute direct email campaigns to target audiences.
  • Manage list generations to support sales and marketing campaigns.
  • Manage and conduct surveys to gather feedback and improve customer experience.
  • Manage Google Business Listings to improve search results and visibility.
  • Manage GA accounts and provide insights to improve website performance.
  • Track and analyze marketing data to measure the effectiveness of campaigns.
  • Work with other marketing team members to develop and execute integrated marketing campaigns.
  • Stay up-to-date on the latest digital marketing trends and best practices.
Required Experience and Qualifications:
  • Bachelor's degree in marketing, communication, or a related field with 8+ years of experience in digital marketing with a focus on lead generation (Required) and social media management/surveillance and content creation (Required).
  • Proven experience in driving multiple digital campaigns to drive awareness, consideration, and purchase.
  • Solid experience managing large B2B social and digital communities.
  • Solid experience in using a range of marketing technologies and tools, including CRM, CMS, marketing automation, A/B testing, and optimization tools.
  • Experience in WordPress, SEMRush, SEO, and keyword strategy.
  • Experience in Google Analytics, Google AdWords, and Google Business Listing management.
  • Experience in LinkedIn Marketing and Business Development campaigns.
  • Experience in conducting surveys.
  • Strong analytical skills and ability to provide insights to improve website performance.
  • Commercial awareness of how social media campaigns drive overall business KPIs.
  • High degree of tech comfort/awareness (mobile, web, email service providers, etc.)
  • Excellent written and verbal communication skills.
  • Ability to work independently and as part of a team.
  • Ability to meet deadlines and manage multiple projects simultaneously.
Working knowledge of the following applications, systems and methods:
  • Experience in WordPress and SEMRush.
  • Experience in Google Analytics and understanding GA4.
  • Experience in Adobe Creative Suite.
  • Experience in Email marketing software.
  • Experience in Video editing software, a plus.
Who we are

RESA Power is a dynamic, people first organization that prides itself on being the employer of choice in its industry RESA is fortunate to have an extraordinarily talented group of people who take pride in everything they do RESA Power has locations throughout the United States & Canada. We are a trusted service provider committed to ensuring the safety, performance, and compliance of electrical distribution systems. With a track record of long-term partnerships and excellence in customer experience for nearly a decade

Our Mission

Ensure reliable and safe mission-critical power across our customers' electrical infrastructure lifecycle.

Our Vision

To be the premier, first-choice, trusted provider in the US and Canada for critical power services and products by delivering the best customer and employee experience in the industry.

Core Cultural Competencies

We do it right
  • We pride ourselves on our integrity and expertise. We don't cut corners.
  • You perform job responsibilities safely, efficiently, and thoroughly all day, every day.
  • You conduct yourself professionally, ethically, and honestly.
  • You display sound judgment and decision-making skills. You avoid choosing courses of action that assume
unreasonable risk to yourself or the Company.
  • You are on time and preplan time off.
  • You produce a quality product.
We are customer driven
  • Our number one concern is our customer and our long-term relationships with them prove our dedication.
  • You approach job responsibilities with enthusiasm, professionalism, and in a customer focused manner.
  • You promote goodwill by handling all contacts (example: coworkers, management, vendors, customers, etc.) with
respect, courtesy, cooperation, attentiveness and follow instructions from management.

We focus on growth
  • We are dedicated to growing the company and our employees.
  • You understand and apply your knowledge of techniques, policy, procedures, equipment, and skills involved in the job.
  • You seek out new assignments and assume additional duties.
  • You seek to expand your abilities (certifications, continuing ed, OTJ experience, etc.).
We solve problems
  • Every day is different, so we need to be innovative, decision makers, flexible and adaptable.
  • You efficiently and thoroughly complete assignments.
  • You perform work assignments independently.
  • You propose new ideas and find better ways of doing things.
We get it done
  • We are efficient, reliable and no nonsense. We work hard, but we also play hard.
  • You follow through on commitments in a timely way.
  • You produce easily understandable and accurate reports that meet customer and/or Company expectations.
  • You actively listen. You seek advice and help as appropriate.
  • You can effectively deliver messages to a variety of individuals (RESA employees, vendors, customers, etc.).
We build strong relationships
  • Our leaders are servant leaders. We provide you with the support of a well-run company, but the connectedness of a family.We collaborate with each other and our customers.
  • You collaborate to create the best solutions for each other and our customers.
  • You build strong relationships within the team, across RESA departments and locations and with customers and vendors.


Additional Information

Travel: up to 10% Travel.

Physical Demands: Occasionally lifting a minimum of 50lbs. Position sits completing computer and phone work.

RESA Power is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, or veteran status.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)