Digital Marketing Account Manager

15 hours ago


Houston, Texas, United States Forthea Full time
Job Title: Account Executive - Digital Marketing

We are seeking a highly motivated and experienced Account Executive to join our team at Forthea, a leading digital marketing agency. As an Account Executive, you will be responsible for driving new sales revenue in the digital marketing field and working closely with our clients to understand their needs and develop effective solutions.

Key Responsibilities:
  • Convert qualified prospects into new clients
  • Prospect and qualify new leads as needed
  • Manage database for prospective targets, including consultants, prospects, current clients, etc.
  • Conduct needs analysis meetings with prospects; produce all presentations for new business pitches, and handle all additional materials that may be needed - reels, computer equipment, agendas, collateral materials, etc.
  • Prepare new business proposals and review with prospect, answering any questions they have; work with agency leadership and production departments to develop, if necessary
  • Continue to follow-up and work to close outstanding opportunities not closed during proposal review meeting
  • Provide post-sale support to the Accounts and Production teams, including making introductions, leading kickoff meetings, handing off requirements and addressing outstanding issues related to the sales, if they arise
  • Periodic meetings with Account Manager to review success status
  • Periodic meetings with Client to review overall progress, strategy, satisfaction and any new needs
  • Stay abreast of all current agency accounts for reference in new business presentations
  • Assist agency leadership with research, and information gathering
  • Research and pursue sales and networking opportunities to grow client base
  • Attend networking and marketing events as well as other seminars, expos, fairs, performances, etc. that present opportunities to promote the company
  • Able to travel locally and out of town occasionally
  • Exceed quarterly and annual sales quotas
Requirements:
  • Minimum Education: Bachelor's Degree from 4-year, accredited college
  • Minimum Experience: 2+ years account executive/sales experience (preferably with an agency)
  • Minimum Field-of-Expertise: None required
  • Minimum Computer Experience: Some knowledge of Microsoft Word, Excel, Outlook and PowerPoint
  • Minimum Attitude: Inspiring
Ideal Qualifications:

4+ years direct sales experience (preferably with an agency). Any advertising sales and/or professional services sales experience (e.g. newspaper advertising, billboard / outdoor advertising, TV advertising, radio advertising, etc.) Strong executive-level/decision-maker contacts in enterprise and mid-market companies, in such verticals as: Real Estate (Builders, Developers, Contractors); Dealerships / Automotive; Hospitals / Surgery Centers; Legal / Law Firm Sales; Apartment Services Sales. Experience with digital marketing services such as SEO, PPC, Social Media, Email Marketing & Web Design. Experience using website analytics software (Omniture, Google Analytics, Google AdWords, etc) a plus.



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