Senior Marketing Specialist

2 weeks ago

Itasca, United States Epsilon Full time
Job Description

About the Opportunity

Working as part of a larger client service team, the Senior Account Executive acts as a link between clients and the agency. They are responsible for the coordination of campaigns with internal and external teams, and therefore need to communicate clearly to all those involved, on a continuous basis.

They manage administrative and day-to-day campaign work and ensure that projects are completed on time and on budget.

The Sr. Account Executive reports to the Account Director and/or Account Supervisor.

Essential Functions

  • Provide management of day-to-day activities of components of marketing programs for client account by ensuring accurate, timely execution of projects - including: DM & EM Best Practices, Campaign Processes, Client deliverables, Revenue accountability, Time management, etc.
  • Develops and maintains relationships with clients at appropriate levels through daily contact
  • Possesses minute-by-minute knowledge of all work in progress - be subject matter expert of each campaign being managed by you when it comes to targeting, communication cadence, workflow rules. As well as work with Director on revenue opportunities and strategy/testing recommendations
  • Gains an understanding of the client's business and product lines and utilizes that knowledge to establish credibility with client, counterparts, partners to help drive recommendations based on their business goals
  • Development project schedules in conjunction with other team deliverables & client expectations
  • Communicates to creative team for the development and execution of creative concepts for client review/approval
  • Reviews all creative and obtains proper approvals from internal team and client
  • Prepares data processing specifications and perform audits
  • Coordinates or leads efforts with production team to ensure accuracy and quality of deliverables and obtains proper sign off
  • Coordinates or directs third party vendor services for data, email, etc.
  • Prepares well-organized, clear, and concise communications including Creative Briefs, PowerPoint presentations, Recommendation and summary decks for internal and external teams
  • Responsible for notifying teams of scope changes
  • Responsible for Alerting Management of any significance client changes or barriers that impact budget and/or timelines
  • Works closely with other business functions for seamless collaboration to meet the needs of the client (Adobe, Creative, Analytics, Production, PCM, etc.)
  • Point of contact for the client, liaison to Epsilon, represent the client interests
  • Driver of communication with client; setting expectations ex: budget, timeline, and scope
  • Understand financial reporting and process; profit and loss management; may lead the efforts to create the content of the reports
  • Estimating staffing and scoping for projects, including retainers and contracts
  • Consistently strengthens and adds value to the client relationships
  • Leverage knowledge of technology capabilities to provide recommendations and solutions to clients
  • Thorough understanding of competitive landscape and development and application of leadership in area of expertise
Client-Specific Duties & Responsibilities
  • Account Lead on assigned campaigns to complete all aspects of campaign deliverables - Including Budgets, Data, Campaign Matrix, Timelines, Creative, Proofing, Billing, Campaign recap/manifest, etc.
  • Check for accuracy in; creative routes, data files and production/data proofs
  • Provide data files to production include SEEDS, IMB/NCOA requests
  • Maintain Dealer Roster Excel Spreadsheet w/ dealer contact information, campaign participation and campaign specific information
  • Assist VP with Agency-run Service Reminder Program
  • Prepare/Update Master SEED File
  • Manage co-op process with client and OEM co-op contacts
  • Execute Campaign Billing files
Knowledge & Skills
  • Able to multi-task
  • Outgoing personality
  • Able to work mostly independently, while able to keep supervisor up-to-date on deliverables
  • Proficient in the Microsoft Suite of products, including Excel
  • Abe to create partnerships with multiple departments across the organization
  • Good knowledge of marketing technologies
  • Begins to solve problems and engages SAE/AS/AD as needed
  • Able to adapt to rapidly changing expectations
  • Good organizational skills and time management
  • Strong communication skills
  • Develop presentation skills
Technical Requirements
  • Proficient in the Microsoft Suite of products, including Excel
Preferred Qualifications
  • Experience
    • 5+ years agency experience
    • Automotive Experience a plus
Education: Associate's or Bachelor's degree preferred

Additional Information

About Epsilon

Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. Epsilon accelerates clients' ability to harness the power of their first-party data to activate campaigns across channels and devices, with an unparalleled ability to prove outcomes. The company's industry-leading technology connects advertisers with consumers to drive performance while respecting and protecting consumer privacy. Epsilon's people-based identity graph allows brands, agencies and publishers to reach real people, not cookies or devices, across the open web. For more information, visit

When you're one of us, you get to run with the best. For decades, we've been helping marketers from the world's top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon's best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. Check out a few of these resources to learn more about what makes Epsilon so EPIC:
  • Our Culture:
  • Life at Epsilon:
  • DE&I:
  • CSR:

Great People Deserve Great Benefits

We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.

Epsilon is an Equal Opportunity Employer. Epsilon's policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants needing accommodations to complete the application process.

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