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Member Program Marketing Specialist
3 months ago
**TITLE**:
Member Program Marketing Specialist
**REPORTING RELATIONSHIP**:
Manager, Member Program Marketing
**BASIC FUNCTION**:
Provide project coordination and support for all activities related to the American Academy of Pediatrics (AAP) Enterprise Membership Programs and Member Advantage Programs, including program launch; implementation of marketing initiatives; and the development, implementation, and analysis of new business strategies to strengthen the value of AAP membership and drive new program revenue growth.
**DUTIES AND RESPONSIBILITIES**:
1. Assist with analyzing data and developing new business strategies with Member Advantage Programs to further define program benefits, financial support, and appropriate business models.
3. Facilitate program discussions and promote business opportunities across other areas of the AAP, including promoting AAP marketing and sponsorship opportunities.
4. Work with Member Advantage Programs participants to establish KPIs and continually analyze member usage reports from all member programs and KPIs to identify ways to improve and increase member engagement with the programs to grow revenue.
5. Assist with Member Advantage Programs program and Enterprise Membership budgets, including tracking expenses, reporting on variances, and completing budget analysis as needed.
6. Provide support to the activities and actions of the AAP Insurance Program Trust, its Officers, and Trustees in collaboration with the Program Administrator, including scheduling meetings, creating agendas, recording/writing minutes, and identifying and completing action.
7. Initiate communication with Trustees, report on program status, plan meetings of the Trust, and record minutes.
10. Collaborate with appropriate staff to develop plans and processes for optimal chapter and enterprise marketing support.
11. Perform other duties as assigned.
**EDUCATION**:
Bachelor’s degree in business administration, marketing or related discipline or an equivalent combination of relevant education and work experience required.
**EXPERIENCE**:
At least two years’ related experience in project coordination/management required, including analyzing and reporting on data, establishing and cultivating business partnerships, and maintaining/tracking budgets and expenses. Experience with membership activities, managing member affinity programs, and creating marketing/promotion messages highly desirable. Experience reviewing/writing contractual agreements and working in a medical association or non-profit background preferred.
**ESSENTIAL SKILLS**:
Hybrid work environment of 40% of work time in the office per month.
The AAP offers an excellent work environment, competitive salary, and a comprehensive benefits package. As a reaffirmation to our employee-focused culture, since 2005 the AAP has been named one of the 101 Best and Brightest Companies to Work for in the Chicagoland area. Additionally, we are an Equal Opportunity Employer of Minorities, Females, Individuals with Disabilities, and Veterans that values the strength diversity brings to our workplace.