Associate Media Director, Paid Social
1 month ago
Job Description
POSITION PURPOSE
The
Associate Media Director, Social
is responsible for developing innovative social strategies to meet and exceed client business objectives and spearhead social programs. Works with media team to translate the client goals and objectives into actionable items. This role is responsible for leading a group of social media planners while fostering integration/communication across all departments and partner agencies. PLEASE NOTE THIS IS NOT A CONTENT CREATION OR ORGANIC POSTING POSITION.
RESPONSIBILITIES
Develop the overarching social media strategies for specific clients
Oversee strategic execution, optimization and billing for designated team
Build, maintain and grow client relationships and client business
Service multiple brands across the Beauty & Retail industry
Work across Facebook, TikTok, Pinterest, Instagram, Snapchat, Reddit and other emerging social media platforms to oversee the design, build and management of campaigns
Gauge team objectives, challenges and needs by performing regular assessment
Maintain a comprehensive understanding of client’s social media budgets and program elements – can easily answer questions pertaining to status of account (stage of plan, buys, performance, current workflows, and client billings)
Apply solid understanding of audience profiling techniques, social media consumption habits and competitive analysis. Seek innovation solutions and craft social POV’s
Work across internal channels (Strategy, Investment, Analytics teams) on plans
Work with external partners, vendors and integrated advertising team
Opportunity to participate in new business pitches across verticals
Work in alignment with Vice President to ensure growth standards are met and operating margins are maintained
Identify resources to allow for both meeting the client’s current needs but also invest for growth
Develop, implement and maintain training programs to ensure proper employee education and new hire onboarding
EXPERIENCE
Bachelor's degree in Marketing, Advertising, Communications or equivalent field of study.
Experience with direct-to-consumer campaigns
Strong ad tech marketing knowledge and proficiency is required
Advanced skills in Excel (pivot tables and macros)
Strong analytics, quantitative and problem-solving skills; ability to analyze raw data, draw conclusions, and develop actionable recommendations
Extensive experience working with native social media ad platforms (Facebook, TikTok, Snapchat and Pinterest are priorities)
Excellent verbal and written communication skills; the ability to think on your feet, to be creative and talk knowledgeably about digital media and its implications on today’s businesses
Proven track record of managing teams with internal and external stakeholders
Ability to move fast, be bold and thrive in a dynamic, quickly changing environment
Interest in being a part of a start-up division with hands-on approach to all phases of the media process.
KNOWLEDGE, SKILLS, ABILITIES & COMPETENCIES
Experience with campaign management/ad serving technology (i.e. Double Click, DoubleVerify, Google Analytics and social platforms: Facebook, TikTok, Pinterest & Snapchat)
Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
Experience analyzing data and market research
Familiarity with basic accounting/math principles; basic statistical analysis experience is a plus
Friendly, upbeat demeanor, with strong leadership and managerial skills, guiding the junior staff
Must be a self-starter, with strong attention to detail
Works well under pressure while communicating to multiple touch points
Strong time-management and organizational skills
Proven ability to develop and maintain strong professional relationships with clients, colleagues, and vendors
Experience managing multiple, competing priorities, duties
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