Creative Marketing Subject Matter Expert

2 weeks ago

Portland, United States Sky Consulting Inc Full time
Job DescriptionJob Description

HYBRID- Work Hours: 40 hours/week; this position has the opportunity for an extension

Location - Portland OR 97204

Must Have - Typically 5 or more years in marketing, sales, project or program management in a customer-centric environment or related field; energy industry experience preferred but not required.

Required Skills - B2B marketing / B2C Marketing

Certification Requirements (Any Preferences): Marketing certification a plus but not required

Roles & Responsibilities

Brief Description:

This role will be a key partner to our Transportation Electrification colleagues promoting customer charging options and experiences programs and services such as Electric Avenues, company's presence at the Annual Auto Show, EV Ride and Drive events, and our EV Cost and Savings Calculator. This Marketer develops overall strategy for and manages and improves a portfolio of highly visible customer programs/services to meet our awareness/enrollments performance goals; leads initiatives to execute innovative, creative and cost-effective marketing and promotion plans aligned to other programs to meet strategic objectives; coordinates with internal stakeholders to prepare impactful and innovative collateral/communications for assigned marketing promotions and campaigns; coordinates our presence at trade shows and key industry events; maintains advertising rotation in trade publications as necessary; identifies new channel distribution opportunities.

Serves as department subject matter expert for developments and trends in the industry as well as assigned business segment(s)/programs/services and shares information with internal stakeholders; works with employees on other teams to identify customer needs and evaluate potential product enhancements or extensions; analyzes complex data from multiple sources to decide which initiatives are likely to best map to the organization's strategic goals.

Designs and implements complex or cross-functional customer service processes and procedures that ensure high quality customer experience; contributes to the continuous improvement of marketing materials, messaging and systems.

May plan customer facing marketing events, at times in collaboration with outside organizations; may establish overall objectives and determine alignment to strategic objectives, set an agenda, select a venue, choose invitees, plan speakers and activities and hire appropriate vendors.

For a broad range of product areas, manages project budgets, reviews product revenue and expenses, determines best uses of company resources for product promotions and campaigns, tracks product performance, analyzes product promotion/channel effectiveness at the end of each marketing cycle, documents findings and recommends changes to incorporate in future efforts; plans, organizes, coordinates and integrates internal and external operating departments needed to deliver marketing efforts; communicates effectively with team to ensure product promotion goals are met; prepares and provides reports for management and stakeholders.

May work with vendors and other internal stakeholders to resolve complex issues. May identify and implement opportunities for vendors to provide additional marketing channels.

Pay: $49.27 per hour

Benefits:

  • Dental insurance
  • Health insurance
  • Vision insurance

Schedule:

  • Monday to Friday

Experience:

  • B2B marketing: 4 years (Required)

Ability to Commute:

  • Portland, OR (Required)

Ability to Relocate:

  • Portland, OR: Relocate before starting work (Required)

Work Location: In person

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