Marketing Specialist

2 weeks ago

Fullerton, United States Yamibuy Full time

Brea, United States | Posted on 07/25/2024 Responsibilities: Analyze demographic data on a local, regional, and national level; Analyze buying and shopping patterns of current and potential consumers for specific types of products sold on the companys website; Analyze marketing data and separate them into parts to identify underlying principles, reasons or facts; Analyze online marketing strategies and compare them with those of the companys competitors; Analyze current industry trends and marketing methods (including search engine optimization, content marketing, social media marketing, and email marketing); Analyze sales performance of discounted products; Evaluate marketing analysis plans; Evaluate methods of collecting data relating to customer demographics, preferences, shopping habits, etc.; Work with Market Research Analysts to evaluate the effectiveness of marketing, advertising, and other strategies; Evaluate methods of measuring customer satisfaction (In-App Surveys, Post-Service Surveys, and Email Surveys); Planning and Preparing Marketing Campaigns: Design website marketing campaigns, especially Western and Eastern holiday marketing campaigns with different themes and leading products; Design social media marketing campaigns (Platforms including Facebook, Instagram, Twitter, ChineseinLA, and social networking apps like WeChat and Line); Design tradeshow marketing campaigns (also including local events and fairs for Asian communities); Design and manage day-to-day email marketing campaigns, periodic newsletters, and other event materials used in various marketing campaigns; Coordinate and manage marketing campaigns from design, creation to completion of all marketing production related efforts; Ensure that all marketing materials adhere to brand guidelines, expectations, and budgets; Collaborate with Market Research Analysts to develop and execute marketing campaigns; Evaluate and target local competition and recommend strategies to drive customer acquisition and retention; Negotiate and collaborate with vendors and/or partners executing strategic campaigns; Collaborate with other departments to oversee advertising tasks; Reporting Marketing Development and Support: Collaborate with the Marketing Team to prepare reports on data analysis; Prepare reports on new product marketing strategies and/or campaign plans; Prepare different reports of findings and present results to management; Requirements: Other major(s) and/or field(s) of study required: marketing, market research, e-commerce, business analytics, communication, telecommunication, or related; Analytical skills; Critical-thinking skills; Technical skills (utilize marketing tools to deliver and track campaign components); Software/programs: Microsoft Suite, Google Analytics, search engine optimization and search engine marketing, email, and social media, and SQL; Benefits & Compensation: Paid time off (PTO): vacation, sick, and holidays J-18808-Ljbffr

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