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Brand Marketing Lead
2 months ago
About Us:
We are a prominent provider of fresh, organic, and natural food items, dedicated to offering globally inspired dishes and plant-based proteins. Our commitment to sustainability and responsible sourcing allows us to create minimally processed foods that enhance health and well-being. We proudly lead the market in the tofu and kimchi sectors.
Why Consider This Role?
- Dynamic company culture with a strong community presence.
- Collaborate closely with the executive leadership team.
- Attractive salary and benefits package.
- Comprehensive employer-sponsored benefits.
- Opportunities for professional growth and development.
Key Responsibilities:
- Formulate brand strategies to achieve business objectives and enhance market visibility.
- Oversee teams in executing marketing initiatives across digital, social media, and traditional platforms.
- Contribute to the development of digital strategies for our brands, focusing on online presence, email outreach, and e-commerce.
- Leverage consumer insights to inform marketing strategies and improve outcomes.
- Track and refine marketing campaigns based on performance metrics.
- Analyze point-of-sale data to support marketing efforts.
- Partner with public relations and social media agencies to achieve objectives and lead significant projects.
- Manage brand budgets to ensure efficient resource allocation.
- Foster and maintain strong relationships with both internal and external stakeholders.
- Clearly communicate complex concepts and influence decision-making.
- Supervise and mentor a marketing specialist.
- Assist in consumer research initiatives and disseminate findings to the team.
- Aid in the formulation and management of the annual marketing budget.
- Support agency coordination and event planning.
Essential Qualifications:
- Bachelor's degree in Marketing, Business, or a related discipline; MBA is a plus.
- Over 7 years of experience in brand management, ideally within consumer packaged goods.
- Strong grasp of consumer behavior and brand positioning.
- Exceptional project management and communication abilities.
- Proficient in data analysis and market research.
- Demonstrates a strong work ethic, positive demeanor, and self-driven attitude.
- Adaptable and resourceful in approach.