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Brand Marketing Lead

2 months ago


Fullerton, California, United States Jobot Full time
Exciting opportunity for a Marketing Manager with a focus on natural food products

About Us:
We are a prominent provider of fresh, organic, and natural food items, dedicated to offering globally inspired dishes and plant-based proteins. Our commitment to sustainability and responsible sourcing allows us to create minimally processed foods that enhance health and well-being. We proudly lead the market in the tofu and kimchi sectors.

Why Consider This Role?
  • Dynamic company culture with a strong community presence.
  • Collaborate closely with the executive leadership team.
  • Attractive salary and benefits package.
  • Comprehensive employer-sponsored benefits.
  • Opportunities for professional growth and development.


Key Responsibilities:
  • Formulate brand strategies to achieve business objectives and enhance market visibility.
  • Oversee teams in executing marketing initiatives across digital, social media, and traditional platforms.
  • Contribute to the development of digital strategies for our brands, focusing on online presence, email outreach, and e-commerce.
  • Leverage consumer insights to inform marketing strategies and improve outcomes.
  • Track and refine marketing campaigns based on performance metrics.
  • Analyze point-of-sale data to support marketing efforts.
  • Partner with public relations and social media agencies to achieve objectives and lead significant projects.
  • Manage brand budgets to ensure efficient resource allocation.
  • Foster and maintain strong relationships with both internal and external stakeholders.
  • Clearly communicate complex concepts and influence decision-making.
  • Supervise and mentor a marketing specialist.
  • Assist in consumer research initiatives and disseminate findings to the team.
  • Aid in the formulation and management of the annual marketing budget.
  • Support agency coordination and event planning.

Essential Qualifications:
  • Bachelor's degree in Marketing, Business, or a related discipline; MBA is a plus.
  • Over 7 years of experience in brand management, ideally within consumer packaged goods.
  • Strong grasp of consumer behavior and brand positioning.
  • Exceptional project management and communication abilities.
  • Proficient in data analysis and market research.
  • Demonstrates a strong work ethic, positive demeanor, and self-driven attitude.
  • Adaptable and resourceful in approach.