Sr. Marketing Specialist

1 month ago

Fullerton, United States ODK Media Full time
Job DescriptionJob Description

ODK Media, Inc. is a media group headquartered in Fullerton, CA, United States that provides access to premium international content through its owned and operated streaming platforms, including OnDemandKorea, OnDemandChina, and OnDemandViet. It also distributes content to global streaming services, cable operators, and movie theaters, serving as the Asian media hub for AAPI communities across the country.

We are currently looking for a Senior Marketing Specialist (Bilingual) to join our growing team, who will be responsible for creating and executing integrated marketing plans that drive incremental traffic, enhance brand identity and boost customer retention. The ideal candidate will ensure consistent messaging across all media, assess the effectiveness of campaigns, and provide recommendations for improvements.

ROLES & RESPONSIBILITIES

  • Manage and oversee campaign setup, execution, and ongoing optimization across Google Ads, Meta, and other digital media channels
  • Analyze performance results for broad reach channels and provide insightful findings, recommendations and optimizations to achieve KPIs
  • Develop and implement integrated campaign planning and reporting efforts
  • Identify opportunities for market and platform expansion, diving in to region-specific performance trends
  • Collaborate with cross functional internal teams across product, engineering, data, and finance while building relationships with external agency partners

POSITION REQUIREMENTS

  • Three or more (3+) years of experience in performance marketing, ad agency or related fields
  • Skills in Microsoft Office and Google Suite, along with familiarity with project management and dashboards like Looker Studio
  • Strong analytical and quantitative skills, along with familiarity with Google Analytics and SQL
  • Proven experience in content marketing, including content development for strategic events
  • Familiarity with broad reach mediums such as streaming video (OTT/CTV), streaming audio, linear TV, and podcasts media planning and execution
  • Excellent organizational skills with the ability to multitask and prioritize high volume, high priority initiatives in dynamic, fast-paced environment
  • Excellent written and verbal communication skills in both Korean and English required
  • Must be able to be fully onsite and come to the office Monday through Friday

PERKS & BENEFITS

  • Unlimited paid time off
  • Health, vision, dental, and life insurance covered for employees and partial coverage for eligible dependents
  • Paid sick days and holidays
  • 401(k)
  • Catered lunch every day with varying local cuisines and a kitchen stocked with drinks and snacks
  • Free access to various streaming media applications
  • Corporate parties, team bonding events, and much more

ODK Media, Inc. offers a competitive salary and benefits package. The reasonable estimated salary for this role ranges from $60,000 to $70,000. Actual compensation is based upon factors such as the candidate's skills, qualifications, and experience. In addition, ODK Media, Inc. offers a wide range of best in class, comprehensive and inclusive employee benefits for this role including healthcare, dental and vision benefits, a 401(k) plan, unlimited PTO, and more.

ODK Media, Inc. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Check out our website to learn more about our company at www.odkmedia.net.

The position responsibilities outlined above are intended to define the general contents and requirements to perform this job. It is not to be taken as a complete statement of responsibilities or requirements. This job description does not restrict the Company’s right to assign or reassign duties and responsibilities to this job as needed.

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