Commercial Operations Analytics Manager, Marketing

2 weeks ago

Salt Lake City, United States Myriad Genetics Full time

Commercial Operations Analytics Manager, Marketing

Myriad Genetics discovers, develops, and commercializes molecular genetic tests that determine the risk of developing disease, assess disease progression, and guide treatment decisions in Oncology, Women's Health, and Mental Health. We are a pioneer and leader in genomic research, and we are committed to advancing the science of personalized medicine as we refine and develop more products to address unmet medical needs.

The Commercial Operations team is looking for a Commercial Operations Analytics Manager to support our enterprise and business unit marketing teams. As a Commercial Operations Analytics Manager, you will be responsible for understanding marketing processes and leveraging data and analytics to provide insights and audits to drive decision-making within the marketing departments. This is a new role in the organization, which will allow you to define standard reports and Key Performance Indicators (KPIs) to help monitor the health and success of marketing initiatives.

MyriadCommercial Operations actively supports the marketing and sales teams with data analytics, reporting, structure, and training to grow our business.Hereyou will have the chance to build a careerand further define our culture ofputting patients and people first.Our ideal candidate brings passion for the pillars of our culture: collaborative, innovative, inclusive, caring, and committed. This Manager will be curious, proactive, able to navigate and prioritize work across teams, and driven to help shape the future of this company. At Myriad Genetics, our future is yours to create.

Responsibilities

Act as Commercial Operations "Point Person" for Enterprise and Business Unit Marketing Leadership

Understand and analyze marketing journey processes, pain points, and opportunities

Work with the Salesforce technology team to manage and prioritize changes to Marketing Cloud

Understand source systems and data sources for third party Marketing vendors

Work with the Enterprise marketing team to identify and evaluate the effectiveness of marketing initiatives through thorough Key Performance Indicators (KPIs)

Partner with Marketing and Data & Analytics teams to create visually compelling dashboards and reports to communicate complex data insights to cross-functional teams

Utilize tools such as Looker, Google Analytics, or other relevant platforms for data visualization of on-going and ad hoc data requests

Work closely with the Data Engineering team to ensure data availability, quality, and consistency

Work closely with marketing, sales, and product teams to align processes, handoffs, and analytics efforts with broader business objectives

Partner with marketing to provide ROI analytics on marketing-based activities

Provide administrative support of Seismic platform to provide employee access/visibility rights, facilitate new development requirements, and complete audits of marketing content. Work with IT to ensure user hierarchy stays in tact, collaborate across business units to implement any new platform features, track usage data, and lead SFDC full utilization post Myriad's account clean up.

Qualifications

Bachelor's degree in Marketing, Business, Statistics, Data Science, or related field; Master's degree is a plus

Proven experience in marketing analytics, data analysis, or a related role

Proficiency in data analysis tools such as Excel, SQL, and statistical software

7+ yearsas an analyst supporting sales, operations, and/or marketing;preferred experience in healthcare, biotech, or similar industry experience is a plus

Strong understanding of marketing concepts and KPIs

Excellent communication skills, with the ability to convey complex data insights in a clear and actionable manner

Superior analytical skills; high level of attention to detail with strong business acumen

Ability to see the big picture and make quick correlations between data sets

Experience with business process improvement and working with others to implement change

Technical Systems & Software:

Advanced MS Excel skills

Seismic

Google Analytics

Experience utilizing business intelligence systems and data visualization tools

SQL or similar programming language experience preferred

Salesforce experience required

Ability to partner, collaborate, and influence across a wide spectrum of functions that are part of the business planning process

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