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Digital Marketing Manager

2 months ago

Provo, United States Unicity Full time

About the job Unicity is dedicated to developing innovative, science-based products and programs that promote metabolic health and improve the quality of life for people everywhere. For over 30 years, Unicity has been dedicated to developing high-quality products that contain the vital nutrients your body needs. With the proper process, cutting-edge technology, and a mission to Make Life Better, Unicity is paving the way for a better tomorrow.

We are looking for an experienced, self-starting Digital Marketing Manager to support our digital marketing evolution, focusing on key areas such as SEO, Paid Media, Amazon marketplace, and data analytics.

Our ideal candidate will be:

Experienced in the direct selling industry and familiar with the relationship between the company and sales field. Proficient in digital marketing analytics tracking tools and strategies. Comfortable with day-to-day digital marketing activities, as well as long-term strategy. Experienced in creating, managing, and analyzing paid media campaigns, including PPC, display ads, and social media advertising. Skilled in communication with team members, cross-department partners, and other internal and external stakeholders. Strategic, action-oriented, and decisive when it comes to assessing the needs of the customer and advocating for those needs. Able to handle multiple priorities, tight deadlines, and changing needs without jeopardizing quality of execution. This position offers the option to work in a hybrid setting, allowing you to be either in Las Vegas or at the Utah office.

Key Areas of Responsibility:

Build and drive process improvements through continuous testing, automation and cross-functional alignment. Utilize strong analytical skills, particularly in GA4 and GTM, to evaluate customer experience Develop and execute paid media strategies, including budget allocation, targeting, and bid management to achieve business goals. Develop and track key business KPIs, identifying growth opportunities and improve efficiency Identify trends and insights, and optimize digital marketing activities based on those insights. Lead the strategic development and execution of digital analytics, online conversion tracking, and performance measurement initiatives. Establish clear performance metrics for by identifying key objectives and performance measures. Requirements / Preferred Skills

Bachelor's degree in marketing, communication, or related field (or equivalent experience) Minimum 3-5 years of marketing and digital marketing experience. Strong analytical skills and proficiency with web analytics and campaign tracking platforms (e.g., GA4, GTM). Proven experience in Amazon account management, SEO, preferably in an e-commerce environment. Previous work experience with Amazon Seller Central. Proven experience in managing and optimizing paid media campaigns with tools like Google Ads, Facebook Ads, and programmatic advertising platforms. Detail-oriented with strong project management abilities. Proficiency in conducting research and A/B testing. Collaborative nature and ability to rapidly adapt to changing requirements. Excellent written and verbal communication skills. Exceptional attention to detail. Strong critical thinking and problem-solving skills. Experience in the Multi-Level Marketing (MLM) industry and/or international business experience preferred. Benefits & Perks

Fast-paced, collaborative team-work culture. Competitive pay. Generous PTO policy and company paid holidays. Paternity leave benefits. Hybrid work arrangement. Phone and internet reimbursement. 401(k) plan with company match. Great company healthcare (dependent care, FSA, HSA qualified plans). Company product allowance.

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