Account Director

3 weeks ago


New York, United States Democorp Full time

The Account Director (AD) has responsibility for the day-to-day activity of the account. The AD's role is to deliver quality service and ensure the Client's expectations are met. The AD should have knowledge of the Client's industry, market dynamic and competitive environment. They should be heavily involved in the preparation of strategic plans for the Client and should keep the Group Account Director informed of revenue-building opportunities. In addition, the AD is responsible for the growth of the AE he/she directly supervises.MAJOR RESPONSIBILITIESAccount Leadership and OwnershipResponsible for the day-to-day activity of the accountDevelop a strong relationship with his/her direct Client contactsDemonstrate excellence leadership internally and externallyProvide a professional, comfortable, productive and fun environmentStrive for excellence, professionalism and quality Strategy, Planning, Creative and MediaAssist in the development of the brand strategies and strategic planDirect preparation of Agency analyses on competitive and market landscapeIdentify trends, launch new products, understand legal and social environment based on Client categoryParticipate in the planning process; external and internal brainstorming sessionsFacilitate and oversee all market research, agency recommendations and POVs, as well as major market research and planning presentations made by Account PlannerWork closely with integrated partners to ensure that Client needs and objectives are metPrepare and review all major presentations by media department to ClientsDirect preparation of creative briefings to kick off creative developmentFacilitate and oversee the information flowthrough the creative and production processesEnsure that quality standards are met for all the Client's creative needsSupervise production specifications to meet Client expectations and Agency standardsManage timelines and budgetsEnsure that creative accurately reflects Client's and the business' needsEnsure that all issues are resolved to the satisfaction of Client and internal groupsRequired SkillsExcellent communication skillsStrong presentation skillsManagement/Leadership/Team skillsSound qualitative & quantitative analytical skillsKnowledge of all agency functional areas; including production, media, research and database management areasCreative and innovative strategic thinkingPreferred QualificationsBA/BS degree required6+ years of experience within the healthcare industry, with a minimum of 8-10 years account management experienceStrong integrated marketing experience


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