Director of Marketing and Consumer Engagement
2 weeks ago
Springfield, Massachusetts,
Baystate Health seeks an experienced digital marketing strategist to direct marketing, digital strategy and consumer engagement for this comprehensive regional health system based in Western Massachusetts. As a key member of the marketing and communications leadership team, the Director of Marketing and Consumer Engagement will develop and implement strategic marketing plans that advance Baystate Health’s institutional priorities, growth goals and reputational brand as an integrated health system committed to expanding access to high quality care, enhancing patient experience, being a workplace of choice, and teaching the next generation of physicians and researches through its partnership with
UMass Chan School of Medicine .
The Organization : As the largest healthcare provider in Western Massachusetts, Baystate Health annually cares for 850,000 people, employs nearly 13,000 workers, and trains approximately 800 medical students, residents and fellows as well as hundreds of future nurses and allied health professionals. Offering the full array of health services, this 1,000-bed hospital system includes:
Baystate Medical Center, a teaching hospital with the region’s only Level 1 trauma center;
Baystate Children’s Hospital , the region’s only accredited, full service children’s hospital; and
three community hospitals . Additionally, Baystate Health offers a network of more than 80 medical practices, an insurance provider ( Health New England ) , and
homecare/hospice services .
Headquartered in historic Springfield, Baystate Health serves residents far beyond the city, reaching north to the Vermont border and south to Connecticut. Its service area is known as the “Pioneer Valley,” a popular region in which to live and visit with beautiful rural settings and vibrant college towns within driving distance of the Berkshires, Boston, Albany, Hartford, Vermont and New York City.
Position Summary : Reporting to the Vice President of Marketing and Communications and partnering with the Director of Communications and Strategic Content, the Director Marketing and Consumer Engagement (Director) develops marketing strategies, plans and deliverables for the System and its hospitals and services that ensure optimal consumer engagement. The portfolio of responsibility includes consumer marketing, digital and website content management, social media, creative/design services, and community programming. Providing inspirational leadership to a team of 13, the Director ensures effective collaboration with key stakeholder-clients who are responsible for championing strategic priorities and growth goals – establishing, monitoring and measuring KPIs, and making mid-course corrections as necessary.
Qualifications Summary:
BA/BS degree; 10+ years’ progressive experience in strategic marketing, preferably in healthcare, academic or service industry environment; management and staff supervision; deadline-driven, client-focused project management; writing and editing skills; and solid track record of accomplishment designing and executing strategic marketing and consumer education plans that include web, mobile, and creative/design components. The ideal candidate is energetic, personable, self-directed, highly organized and data-driven, and able to be a credible and trusted advisor and thought partner, working collaboratively across the organization with transparency, discretion and integrity to build strong, respectful working relationships.
EOE M/F/VET/DISABILITY/GENDER IDENTITY/SEXUAL ORIENTATION
This is a retained executive search of Exceptional Executive Search. For inquiry or application, contact
info@eesrecruit.com .
Source
⇲
#J-18808-Ljbffr
-
Director of Consumer Lending, Opa
3 days ago
Boston, United States BlueHub Capital Full timeOPA is an early-stage nonprofit with aggressive growth goals. We are looking for a Director of Consumer Lending to play a key role in our growth and digital lending innovation. The Director will join OPA’s team of ten full-time staff and lead a team of three, providing day-to-day lending operations and customer service leadership. The Director will report...
-
Director, Client Engagement
10 hours ago
Boston, United States Epsilon Full timeJob DescriptionHow You'll Make an ImpactEpsilon is seeking a Director of Client Engagement to join our team of bright thinkers and doers. You will orchestrate delivery of our products and services to our clients. Moving from product-centric teams to functional service teams adds complexity and requires greater attention to the way you will engage clients....
-
Marketing Director
1 month ago
Boston, United States NetVirta, Inc Full timeNetVirta is in the business of satisfying the world’s desire for better-fitting products. Since our MIT origins in 2008, we’ve partnered with medical professionals to provide patients with custom-fit orthotics, sporting goods brands to equip NFL & NCAA players with custom-fit helmets, and fashion brands like Victoria's Secret to ensure shoppers are happy...
-
Marketing Director
11 hours ago
Boston, United States Medium Full timeNetVirta is in the business of satisfying the world’s desire for better-fitting products. Since our MIT origins in 2008, we’ve partnered with medical professionals to provide patientswithcustom-fit orthotics, sporting goods brands toequipNFL & NCAA playerswithcustom-fit helmets, and fashion brandslike Victoria's Secretto ensure shoppers are happy with...
-
Marketing Director
4 weeks ago
Boston, United States NetVirta, Inc. Full timeNetVirta is in the business of satisfying the world's desire for better-fitting products. Since our MIT origins in 2008, we've partnered with medical professionals to provide patients with custom-fit orthotics, sporting goods brands to equip NFL & NCAA players with custom-fit helmets, and fashion brands like Victoria's Secret to ensure shoppers are happy...
-
Senior Marketing Director
2 days ago
Boston, United States Boston Scally Company, LLC. Full timeWe are seeking a highly skilled and experienced Brand Marketing Director to lead the marketing efforts of Boston Scally, a tight-knit company that specializes in the Scally cap, an updated version of a classic flat cap, and the Boston Scally lifestyle, based on hard-working, blue-collar, fun-and family-loving audiences that go far beyond the city of Boston....
-
Digital Marketing Director
1 month ago
Boston, United States NetVirta, Inc Full timeNetVirta is in the business of satisfying the world’s desire for better-fitting products. Since our MIT origins in 2008, we’ve partnered with medical professionals to provide patients with custom-fit orthotics, sporting goods brands to equip NFL & NCAA players with custom-fit helmets, and fashion brands like Victoria's Secret to ensure shoppers are happy...
-
Digital Marketing Director
8 hours ago
Boston, United States NetVirta, Inc. Full timeNetVirta is in the business of satisfying the world's desire for better-fitting products. Since our MIT origins in 2008, we've partnered with medical professionals to provide patients with custom-fit orthotics, sporting goods brands to equip NFL & NCAA players with custom-fit helmets, and fashion brands like Victoria's Secret to ensure shoppers are happy...
-
Director of Marketing
11 hours ago
Boston, United States Stackwell Full timeStackwell Capital : Stackwell is a digital investment platform offering investment tools and guidance, financial wellness and investing education, and market segmentation data and research. Our goal is to address the growing racial wealth gap in America by increasing financial access and inclusion for underrepresented consumers. Stackwell’s investment app...
-
Engagement Director
8 hours ago
Boston, United States Acclaim Recruiters Full timeJob Description Job Description 100% travel The Engagement Director strategically and tactically owns an engagement from start to finish. This position is the most senior resource who is fully allocated to a particular client assignment. This individual is responsible for managing the client relationship and serving as both inspiration and the motivator to...
-
Director of Marketing
2 weeks ago
Boston, United States Stackwell Full timeStackwell Capital: Stackwell is a digital investment platform offering investment tools and guidance, financial wellness and investing education, and market segmentation data and research. Our goal is to address the growing racial wealth gap in America by increasing financial access and inclusion for underrepresented consumers. Stackwells investment app...
-
Director of Marketing
3 weeks ago
Boston, United States Stackwell Full timeStackwell Capital:Stackwell is a digital investment platform offering investment tools and guidance, financial wellness and investing education, and market segmentation data and research. Our goal is to address the growing racial wealth gap in America by increasing financial access and inclusion for underrepresented consumers. Stackwell’s investment app...
-
Director of Marketing
6 days ago
Boston, United States Stackwell Full timeStackwell Capital:Stackwell is a digital investment platform offering investment tools and guidance, financial wellness and investing education, and market segmentation data and research. Our goal is to address the growing racial wealth gap in America by increasing financial access and inclusion for underrepresented consumers. Stackwell’s investment app...
-
Senior Marketing Director
1 day ago
Boston, United States Boston Scally Full timeWe are seeking a highly skilled and experienced Brand Marketing Director to lead the marketing efforts of Boston Scally, a tight-knit company that specializes in the Scally cap, an updated version of a classic flat cap, and the Boston Scally lifestyle, based on hard-working, blue-collar, fun-and family-loving audiences that go far beyond the city of Boston....
-
Director of Marketing
2 days ago
Boston, United States State of Massachusetts Full timeState of Massachusetts Director of Marketing Boston , Massachusetts Apply Now _About the Organization:_ The mission of the Massachusetts Office of Travel & Tourism (MOTT) is to promote Massachusetts as a leisure and business travel destination for domestic and international markets and to contribute to the growth of the Commonwealth’s economy. The...
-
Influencer Marketing Director
1 month ago
Boston, United States NetVirta, Inc Full timeNetVirta is in the business of satisfying the world’s desire for better-fitting products. Since our MIT origins in 2008, we’ve partnered with medical professionals to provide patients with custom-fit orthotics, sporting goods brands to equip NFL & NCAA players with custom-fit helmets, and fashion brands like Victoria's Secret to ensure shoppers are happy...
-
Marketing Director, Investments
3 weeks ago
Boston, United States MassMutual Full timeMarketing Director Investments, Product Marketing Full-Time (Hybrid) Boston, New York City or Springfield The Opportunity MassMutual Brand and Marketing has committed to a vision to drive growth and create exceptional experiences & value for our customers, partners, and communities by embracing a data-driven and collective culture. Focusing on supporting...
-
Engagement Director
5 hours ago
Boston, United States Acclaim Recruiters Full timeJob DescriptionJob Description100% travelThe Engagement Director strategically and tactically owns an engagement from start to finish. This position is the most senior resource who is fully allocated to a particular client assignment. This individual is responsible for managing the client relationship and serving as both inspiration and the motivator to the...
-
Lifecycle/Retention Marketing Manager
2 weeks ago
Boston, United States Stott and May Full timeLifecycle/ Retention Marketing Manager- Shopify Plus Hybrid work schedule: 2-3 days/week in-office in Boston, MA or NYC/Brooklyn, NY Our client, a health & wellness retailer utilizing the Shopify Plus platform, is seeking a Lifecycle/Retention Marketing Manager to lead the development, execution, and optimization of campaigns aimed at engaging, retaining,...
-
VP, Customer Service
2 days ago
Boston, United States Commonwealth Care Alliance Full timeAt CCA, we continually strive to put our members at the center of everything we do. Delivering outstanding customer experience is a top organizational priority. The VP for Customer Service and Consumer Experience Operations is a critical leadership position providing strategic direction and operational leadership for member and provider contact centers and...