Marketing Specialist

2 weeks ago

Easton, United States Victaulic Full time

Marketing

Job Description

Position:

Marketing

Specialist -

Industrial Markets

,

Global

Corporate

Headquarters

Reports To:

Marketing

Manager –

Industrial

Markets

,

Corporate Headquarters

Location:

Easton,

Pennsylvania 18040

Aligned

with the sales growth strategy, the Marketing Specialist –

Industrial Markets

is responsible for spearheading the strategic development and implementation of integrated B2B marketing communication programs targeting the global

industrial

construction industry

, with a focus on Infrastructure, Energy, Oil & Gas, and Mining

.

Victaulic is looking for a candidate who

has

experience

working with sales

leadership

, agencies, in-house

teams,

and cross-functional groups

.

The ideal candidate is

a

curious and optimistic

individual

, with

direct expertise in

driving

content development,

strategic campaigns,

event coordination

and public relations

for a B2B market.

What

they

bring to the table

:

Dependable and collaborative team player

S

trong solutions-oriented mindset

D

riven to understand the bigger

picture

Attention to detail in time management,

creating efficiencies

, writing,

editing

A

cts and moves with a sense of

urgency

Ability to dig into the ambiguous and create actionable

plans

Initiative to lead projects without hard deadlines

Responsibilities

Responsible for driving

strategic

alignment with

industrial

sales

leaders

Collaborate with local and global sales, marketing, and business

partners

to conceptualize and implement compelling marketing programs in a regulated

environment

Bridge internal and external resources to strategically lead and develop tactical plans and drive them to completion. Tactical areas

may

include

sales

collateral (technical, marketing, training), digital (social, website, video, email, SEO), public relations, events and

thought leadership (

i.e.

whitepapers, blog posts, etc.)

Assist in

development of

annual marketing

plans

Leverage market insights and voice-of-customer to create

concise

and value-oriented content

to

differentiate Victaulic amongst

competitors

Serve as a brand ambassador to ensure all corporate graphic standards and guidelines are

met

Plan

,

execut

e

and

provide

onsite support for

industrial

market

s

tradeshows and

events

Drive strong interdepartmental coordination

, collaboration

and

communication

Identify areas for improvement within the marketing department processes to support the company’s overall

objectives

Qualifications

College degree in marketing

and/or

communications

desired

5

+ years of e

xperience in

B2B

marketing

. Construction industry

experience desired, but not required.

Provide specific

content

examples

Proven success in developing compelling content in written, verbal, and visual

forms

Ability to develop strategic and innovative marketing campaigns and

strategies

Strong writing, editing and proofreading

skills

Robust collaboration and leadership skill

s

Excellent project management and organizational skills

M

ust have computer skills and knowledge of relevant software including MS Office,

Adobe Acrobat Pro,

SharePoint, Teams/

Zoom,

desired.

Ability to

clearly present complex information

Strong organizational and scheduling skills

Ability to communicate and interact

effectively

with outside vendors, customers and sales

teams

Flexibility

to travel

for events, and jobsite visits

as needed

-

15

%

travel

Ability

to meet deadlines, budgets and objectives

with quality

work

Ability to work independently when required

and/or

across regions/time zones as part of

an engaged

global

team

Victaulic is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

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