eCommerce Marketing
2 months ago
Position Summary
As an
eCommerce Marketing & Operations Coordinator , you'll play a pivotal role in elevating our online presence and driving sales through innovative marketing strategies. This position requires a hands-on approach and a willingness to dive into both marketing and eCommerce operations to replicate our existing success and propel us to the next level.
Essential Duties and Responsibilities
Manage the day-to-day operation of our eCommerce website on the Shopify platform, including product listings, inventory, and content management.
Work closely with the retail buys to determine product selection and shots needed to support online merchandising features such as home pages, landing pages, and special projects.
Monitor and report on stock status in collaboration with the Inventory and buying team.
Oversee technical aspects of the website, ensuring functionality, performance, and user experience optimization.
Plan and execute email marketing campaigns using Klaviyo, social media marketing, and digital advertising campaigns.
Developing and maintaining comprehensive marketing calendars encompassing seasonal, monthly, and daily strategies for content and promotions across all digital platforms aimed at elevating brand awareness and driving conversions.
Create 3-4 emails per week to send to our customer base highlighting new arrivals, restocks, and popular products.
Create compelling content and promotional materials to engage our audience and promote our products effectively.
Qualifications
Proven experience in eCommerce marketing and operations, preferably in the fashion or retail industry.
Proficiency in Shopify administration and management, including product catalog management, collections, and theme customization.
Prior experience using digital marketing platforms including Klayvio, Instagram & Google.
Strong understanding of digital marketing principles and channels, including email marketing, social media marketing, and digital advertising.
Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.
Strong knowledge of e-commerce platforms, website optimization, and digital marketing channels.
Bachelor's degree in marketing, communications, business administration, or equivalent work experience.
Self-motivated and proactive with a willingness to take ownership of projects and drive results.
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