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Marketing Campaigns Operations Manager
1 month ago
Business Area:
Marketing
Job Description:
At Cloudera, we empower people to transform complex data into clear and actionable insights. With as much data under management as the hyperscalers, we're the preferred data partner for the top companies in almost every industry. Powered by the relentless innovation of the open source community, Cloudera advances digital transformation for the world’s largest enterprises.
Play a pivotal role in supporting the strategy and execution of multi-channel campaigns within our organization. The successful candidate will be responsible for driving the operational aspects of campaigns, conducting performance analyses, and providing optimization recommendations.
As a
Marketing Campaigns Operations Manager
you will:
Support the development and execution of multi-channel campaigns.
Lead development and execution of emails in Marketo and campaigns in DemandBase in collaboration with Demand Gen and Field Marketing (Does not include content creation, copywriting, creative, or messaging strategy).
Drive user flow, channel strategy, campaign setup, reporting, and optimization.
Conduct qualitative and quantitative analyses of campaign performance, providing ongoing optimization recommendations.
Assist in the creation of an overarching email marketing strategy, including cadences, deployment calendar, segmentation, and reporting.
Stay informed about the latest compliance and governance activities in email marketing and ensure adherence.
Learn and leverage martech capabilities to innovate on channel strategies for effective campaign execution.
Collaborate with cross-functional teams to understand campaign plans and consult on best practices for tracking and optimal channel performance.
Support the creation and optimization of always-on nurture email campaigns.
Provide guidance to marketing partners on multi-channel marketing best practices and automation capabilities.
We’re excited about you if you have:
Bachelor's degree in Marketing, Business, Information Technology, or a related field preferred.
Proven experience (5+ years) in marketing technology or operations roles, with a track record of successfully leveraging marketing technology stacks.
Experience in marketing operations and campaign operations.
Strong communication skills with the ability to distill complex concepts into clear, impactful narratives.
Curiosity-driven mindset with a commitment to excellence.
Highly analytical and results-driven marketer with a deep understanding of MAPs, CRMs, and CDPs.
Preferred experience with Marketo, Demandbase, 6sense, Lean Data, SFDC, Adobe Analytics, Tableau, Drift, Splash, Cvent, Segment, Integrate, Smartsheet, and Anaplan.
Data-oriented approach to decision-making.
Process-oriented with the ability to pick up technical work quickly.
Fast learner with project management skills, consistently delivering work on time.
What you can expect from us:
Generous PTO Policy
Support work life balance with Unplugged Days
Flexible WFH Policy
Mental & Physical Wellness programs
Phone and Internet Reimbursement program
Access to Continued Career Development
Comprehensive Benefits and Competitive Packages
Paid Volunteer Time
Employee Resource Groups
Cloudera is an Equal Opportunity / Affirmative Action Employer. All qualified applicants will
receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.
Management Level:
9 Individual Contributor
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