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Paid Media
2 months ago
Title: Media Manager, Paid Ads and CRM
Location: Dallas, TX (3 days a week in office)
The Manager of Paid Media and CRM is responsible for execution and optimization of our paid media strategies and CRM initiatives to increase brand awareness, drive customer acquisition (building up 1P data and utilizing it effectively in media channels), and enhance customer retention. This role involves managing paid media campaigns across various platforms and overseeing the CRM program, interfacing with multiple internal brand manager stakeholders, finance and accounting teams, and external agency partners.
Key Responsibilities:
Successful end to end management and tactical execution of paid media and CRM plans
Manage agency relationships to help deliver annual media marketing plan with channel mix recommendation and quarterly tactical campaigns
Implement and manage a data-driven approach to paid media and owned channel strategies across CRM, leveraging analytics and insights to inform decision-making and optimize performance
Execute media planning, buying, KPI definition, creative fulfillment, measurement, and oversee the reporting of campaign performance
Work with agency partners to develop media plans and buys that fit the business needs, across the full spectrum of paid advertising (TV, streaming, OOH, social, search, etc.), gaining buy-in from local and global stakeholders and cross-functional stakeholders
Lead reporting meetings and provide insights into monthly and quarterly results; be accountable for measuring and reporting on campaign results
Manage paid media budget and all related invoicing and authorization tasks, procedures, and steps for agency partners (i.e. DocuSign, OneBuy/Coupa, Salesforce) according to internal procurement and finance/accounting processes
Oversee the CRM program (executed via Salesforce, internal teams, and external agency partners), ensuring data accuracy and effective segmentation for targeted marketing efforts alongside agency partners to develop best-in-class customer relationship programs (e.g., via email or SMS) to acquire, nurture, and convert leads into loyalty
Collaborate with Consumer Market Insights team (CMI) on the development of consumer journeys and audience segmentation, as well as measurement and optimization
Preferred Qualifications, Education & Skills
Bachelor's degree in Advertising, Marketing or a related field is required
2-4 years of digital marketing and digital or omni-channel media experience in a fast-paced, high-performance environment is required
Ad agency experience preferred
Experience with Salesforce is a plus
Excellent interpersonal, written, and oral communication skills to effectively communicate with senior management, retailers, health care professionals, global marketing teams and market affiliates, sales teams, and other internal departments.
Positive and entrepreneurial "can do" attitude
Ability to interface with multiple cross-functional teams to achieve objectives
Strong analytical skills with the ability to interpret data (digital marketing, UX, and UI metrics) and generate actionable insights.
Solid understanding of strategic uses of Paid & Owned Channels, including Paid Social, Paid Search, Programmatic, Partnerships, SEO, Email, Mobile, and Traditional Channels like TV or OOH
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