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Analyst, Marketing

3 months ago

Union, United States AAA Club Alliance Full time
The primary duties of the Marketing Data Analyst are to:
  • Develop opportunities to optimize marketing campaigns by partnering with key business stakeholders to design effective targeting and segmentation strategies that maximize ROI in the following channels: Email, Social Media, Paid Search, and Web.
  • Design and build processes to execute and automate campaign strategies.
  • Create data mining architectures/models/protocols, statistical reporting, and data analysis methodologies to identify trends in large data sets.
  • Capture and mine data to identify customers most likely to respond to various direct marketing messages.
  • Perform statistical analysis to generate lists of customers for targeted direct marketing campaigns.
  • Automate existing marketing campaigns with manual components where possible.
  • Identify data gaps and new data sources to improve marketing effectiveness and to maximize the intended marketing audience.
  • Work with IT and Adobe DBAs to integrate and test new data sources.
  • Use data management tools to standardize customer contact information to improve delivery rates, campaign performance, and analysis opportunities.
  • Use data transfer tools to encrypt, compress, and secure data files that are shared and received with 3rd party providers.
  • Update and enhance business procedures manual.
  • Enhance existing campaign management business processes to support efficient campaign management and marketing using ever developing best practices.
  • Liaison with digital marketing and agency partners.
  • Other duties as assigned.
Minimum Qualifications:
  • Bachelor's Degree in Computer Programming, Statistics, Economics, or Math; or BS degree in other field in combination with additional experience; equivalent education, experience and certifications will be considered.
  • 2+ years of experience working with relational data.
  • 2+ years of direct marketing experience.
  • 3+ years of experience programming in SQL.
  • SQL MCTS Certifications preferred.
  • Comprehensive knowledge of 2016 Microsoft Office Suite.
To the qualified candidate, we offer:
  • A competitive salary of $Click here to enter starting salary to $Click here to ending salary, depending on experience.
  • Click here to enter any bonuses, commissions, and perks etc.
  • Click here to enter all appropriate insurance, benefits, 401 k1403b, holidays and vacations, etc.
  • Click here to enter List a "soft" perk, such as "The opportunity to work in a small office setting where you can see the impact of your contributions on a daily basis" if the company is small, or "the opportunity to lend your own expertise to developing operational initiatives and procedures" if this is a visionary or new role at the company.


AAA Club Alliance (ACA) is an equal opportunity employer.

Our investment in Diversity, Equity, and Inclusion:

At ACA, we are committed to cultivating a welcoming and inclusive workplace of team members with diverse backgrounds and experiences to enable us to meet our goals and support our values while serving our Members and customers. We strive to attract and retain candidates with a passion for their work and we encourage all qualified individuals, regardless of race, color, gender, identity, veteran status, sexual orientation, physical ability or national origin, to apply.

Job Category:
Marketing